The whole idea behind Cal.com is to make it easier for people to meet. Our product is designed to eliminate the back-and-forth that used to be an inherent part of the appointment scheduling process. Using Cal.com means that you have the power to not only customize your scheduling environment but also gain additional insights via analytics. Our insights dashboard provides administrators with a bird's-eye view of their team's booking activity and trends. In addition, Cal.com also comes with an app store that allows you to integrate your analytics product of choice easily. We offer everything from open-source solutions like Plausible and Fathom to well-loved classics like Google Analytics and Google Tag Manager. This makes it easy for you to gain the relevant data your organization needs as it grows and evolves.
Why Use Google Tags?
Google Tags is a tool that helps website owners, administrators, and marketers track user behavior. To use Google Tags, all you have to do is sign up for the service and add a small snippet of code to your website's HTML code. Once this is done, Google Tags can collect information on how visitors, such as clients, interact with your website. It is excellent for identifying which pages are visited the most often, which links are clicked the most frequently, and how long people spend on the website. Using Google Tags is especially useful if you've embedded a Cal.com event or booking page on your website. It's also great to have if your organization runs its self-hosted time-based platform or marketplace powered by Cal.com. Installing Cal.com's app for Google Tag Manager is an easy way to use Google Tags in combination with our infrastructure.
Choose an event from which you'd like to collect analytics from
Click on the "Event level apps" tab
Hit the toggle button to turn on Google Tag
Enter your tracking ID
Click the save button on the top right-hand corner of the page
Using Google Tag Manager combined with Cal.com is a simple way to maximize the impact of your scheduling environment and user habits. Together, these tools allow you to save time and better understand what works and what doesn't for your organization and your clients. This information can then be used to refine and improve how you approach online scheduling and booking. It helps streamline the information-gathering process and frees additional human-related resources to be reallocated as needed.
