As a scheduling infrastructure product, Cal.com is focused on ensuring that our users have all the tools they need to meet their calendar scheduling needs. However, we also know that each individual's priorities will evolve as their business changes and grows. This is why we've ensured that users can easily customize and update their calendar scheduling environment to reflect this dynamic reality.
Cal.com is an open startup, and we practice what we preach. This means we're not just transparent in terms of our core metrics and salaries; we also build in public, and our core product is accessible via GitHub. This means that anyone who's comfortable coding can access our GitHub and start building their own ideal version of Cal.com.
However, we know that this isn't a solution that works for everyone. A lot of people need a plug-and-play scheduling infrastructure solution that they can adapt and enhance in a modular fashion. This is one of the key reasons we've continually invested in our app store resource base that lets you enhance the capabilities of your Cal.com account without having to touch a line of code.
The Cal.com app store has over a hundred different integration options. The categories within the app store include everything from teleconferencing to payment solutions to automation, analytics, and everything in between. Meta Pixel is one of the latest additions to the app store. This integration helps Cal.com users gain greater insights regarding their audience and campaign reach.
Introducing Meta Pixel
Cal.com's app for Meta Pixel is the newest option within our analytics lineup. Meta Pixel (formerly known as Facebook pixel) works by letting you add a tiny auto-generated piece of code to your website. This tiny snippet helps Meta Pixel gather data that can be used to enhance your understanding of your audience's behavior, as well as advertising-related impact. Meta Pixel does this by measuring cross-device conversions, as well as offering insights related to the actions that visitors take after seeing your ads on platforms like Facebook and Instagram.
This is useful because it can help you gain key understandings that make a difference in strategic marketing moves and adjustments like retargeting ads. By choosing to install the Meta Pixel app, Cal.com users can start gathering meaningful data from their Cal.com booking pages that can be used to increase effectiveness when designing new ad campaigns and tailoring your offerings. If this sounds like something that you'd like to try out, then just follow the steps below to install the app.
How to install Meta Pixel
Log in to your Cal.com account.
Select the App Store tab.
Select the Analytics category.
Click on the Meta Pixel app.
Click on "Install App."
Now, go to your Event Types tab.
Create a new event or select a previously created one to edit.
Select the Apps tab from within the Event Dashboard.
Now, activate Meta Pixel by shifting its toggle from the off to the on position.
You should now see a field where you can enter your pixel id
Finally, save your changes.
As you can see, integrating Meta Pixel within your Cal.com account only takes a few minutes. Once you've done this, you can easily start gathering additional data-based insights from your booking pages. Meta Pixel is one of many tools that Cal.com account holders can use to customize and enhance their calendar scheduling environment. Using Meta Pixel is a great way to invest in your digital presence by gathering data that will help you not only serve your existing audience better but reach new ones. If you'd like to start experiencing the simplicity of Cal.com's calendar scheduling infrastructure, then just sign up for an account using the link below.
