Automate test drives and follow ups for car sales teams

Automate test drives and follow ups for car sales teams

Turn internet car sales leads into booked test drives, faster. Automate car sales process steps, reminders, and dealer handoffs with Cal.com workflows designed for modern auto dealerships.

Turn internet car sales leads into booked test drives, faster. Automate car sales process steps, reminders, and dealer handoffs with Cal.com workflows designed for modern auto dealerships.

Automotive workflows hero showing a scheduled test drive reminder email for a car dealership

Trusted by fast-growing companies around the world

Trusted by fast-growing companies around the world

Trusted by fast-growing companies around the world

How it works

How it works

Streamline every step from lead to sale with automated scheduling, reminders, and routing that fit your dealership’s process and tools.

Streamline every step from lead to sale with automated scheduling, reminders, and routing that fit your dealership’s process and tools.

01

Connect lead sources and qualify automatically

Capture internet car sales leads from your site, chat, or CRM. Use routing rules to qualify by location, inventory, budget, or credit stage, then auto-assign to the right salesperson or store.

02

Create a test drive workflow that books itself

Offer real-time availability across sales reps and demo vehicles. Let buyers pick times, set location preferences, and receive instant confirmations. Include ID requirements, trade-in details, and payment options before arrival.

03

Automate follow ups that move deals forward

Send multi-channel reminders, no-show recovery messages, and post-test-drive follow ups. Trigger finance consults, manager callbacks, or trade appraisals, and keep every touchpoint tracked in your CRM without manual effort.

Benefits for automobile sales teams

Benefits for automobile sales teams

Faster lead response, higher show rates, and better visibility across sales, BDC, and managers. Cal.com aligns test drive workflow, auto dealership lead management, and your dealership follow up process into one consistent system.

Faster lead response, higher show rates, and better visibility across sales, BDC, and managers. Cal.com aligns test drive workflow, auto dealership lead management, and your dealership follow up process into one consistent system.

01

Win speed to lead and increase show rates

Route internet car sales leads to the first available rep, store, or virtual team. Send instant confirmations and reminders by email, SMS, and WhatsApp to reduce no-shows and shorten time to first conversation. Calendar holds prevent double booking.

02

Make test drives effortless for buyers and staff

Give shoppers a simple path from interest to booked drive. Cal.com presents real-time slots across reps and vehicles, handles reschedules, and collects key details in advance. Your team arrives prepared, appointments start on time, and buyers feel in control.

Bookings dashboard showing scheduled test drives and dealership appointments

03

Standardize car sales process steps across locations

Replace ad-hoc coordination with a repeatable workflow. From pre-qualification to manager callbacks, every step runs the same way, every time. Multi-location routing and pooled availability ensure the right person and vehicle are always matched.

04

Increase conversions with smarter follow ups

Automate the dealership follow up process with personalized sequences tied to milestones. Trigger finance consults after a test drive, send trade-in prompts, or schedule delivery walkthroughs. Every touch is captured for coaching and forecasting.

Template editor showing branded test drive reminder email for a dealership

Features built for auto dealerships

Features built for auto dealerships

Open, API-first scheduling that slots into your CRM, inventory tools, and messaging stack. Self-host or use our cloud, keep control of data, and scale from a single rooftop to nationwide groups.

Open, API-first scheduling that slots into your CRM, inventory tools, and messaging stack. Self-host or use our cloud, keep control of data, and scale from a single rooftop to nationwide groups.

Routing forms and pooled availability

Qualify buyers with dynamic questions and route based on inventory, location, language, or KPI priority. Offer pooled availability across sales teams and demo vehicles to maximize booked appointments.

Test drive workflow templates

Start with proven templates for pre-drive checks, ID requirements, and liability acknowledgments. Add reminders, directions, and parking instructions so buyers arrive ready, reducing friction at the lot.

Multi-channel reminders and no-show recovery

Cut no-shows with timed reminders via email, SMS, and WhatsApp. If someone misses, automatically send reschedule links and notify your BDC for quick recovery.

Deep CRM integration and webhooks

Sync bookings, outcomes, and notes to your CRM. Trigger webhooks to update deals, create tasks, or notify managers in Slack. Keep your pipeline accurate without manual data entry.

Self-hosting and enterprise controls

Run Cal.com on your infrastructure or use our hosted platform. SSO, SCIM, audit logs, roles, and granular permissions meet security and compliance needs for dealer groups.

Developer-ready, open-source flexibility

Customize everything with our API and SDKs. Build custom lead forms, embed schedulers, and extend workflows to fit unique store processes without vendor lock-in.

See how workflows keep your scheduling on track

See how workflows keep your scheduling on track

Watch how Cal.com Workflows simplify scheduling, automate reminders and keep your meetings running smoothly. See real examples of how teams use workflows to reduce no-shows and save time.

Watch how Cal.com Workflows simplify scheduling, automate reminders and keep your meetings running smoothly. See real examples of how teams use workflows to reduce no-shows and save time.

Watch how Cal.com Workflows simplify scheduling, automate reminders and keep your meetings running smoothly. See real examples of how teams use workflows to reduce no-shows and save time.

All your key tools in-sync with your meetings

Cal.com works with all apps already in your flow ensuring everything works perfectly together.

All your key tools in-sync with your meetings

Cal.com works with all apps already in your flow ensuring everything works perfectly together.

All your key tools in-sync with your meetings

Cal.com works with all apps already in your flow ensuring everything works perfectly together.

Frequently asked questions

Frequently asked questions

These are some of our most frequently asked questions.

These are some of our most frequently asked questions.

Can Cal.com handle multi-store lead routing and availability?

Yes. Use rules to route by ZIP, inventory, language, or hours. Pool availability across reps and locations so shoppers always see bookable times, while each store retains resource control.

How do workflows support a test drive workflow with vehicle assignments?

Create event types for demo vehicles or categories. Route by trim or fuel type, hold time buffers, and attach instructions. Staff and vehicles can be pooled or reserved to prevent conflicts and double booking.

Can we integrate with our CRM for auto dealership lead management?

Yes. Use native integrations or webhooks and API to sync contacts, deals, activities, and outcomes. Automatically create tasks, update stages, and attribute bookings to marketing sources.

How do reminders improve the dealership follow up process?

Send scheduled reminders before and after appointments via email, SMS, and WhatsApp. Trigger personalized follow ups for finance consults, manager callbacks, or trade appraisals, and log every touch in your CRM.

Do you support internet car sales leads from our website and chat?

Yes. Embed booking on your site, landing pages, chat, or forms. Route internet car sales leads to the right team instantly and present available time slots that match buyer preferences.

What if a buyer cancels or no-shows their appointment?

Automated workflows send reschedule links and notify your BDC. You can apply recovery sequences, adjust rep utilization, and keep your pipeline clean without manual chasing.

Is Cal.com secure and available for self-hosting?

Yes. Cal.com is open source with enterprise security features. You can self-host for data control or use our hosted option. Role-based access, SSO, and audit logging are supported.

Can Cal.com handle multi-store lead routing and availability?

Yes. Use rules to route by ZIP, inventory, language, or hours. Pool availability across reps and locations so shoppers always see bookable times, while each store retains resource control.

How do workflows support a test drive workflow with vehicle assignments?

Create event types for demo vehicles or categories. Route by trim or fuel type, hold time buffers, and attach instructions. Staff and vehicles can be pooled or reserved to prevent conflicts and double booking.

Can we integrate with our CRM for auto dealership lead management?

Yes. Use native integrations or webhooks and API to sync contacts, deals, activities, and outcomes. Automatically create tasks, update stages, and attribute bookings to marketing sources.

How do reminders improve the dealership follow up process?

Send scheduled reminders before and after appointments via email, SMS, and WhatsApp. Trigger personalized follow ups for finance consults, manager callbacks, or trade appraisals, and log every touch in your CRM.

Do you support internet car sales leads from our website and chat?

Yes. Embed booking on your site, landing pages, chat, or forms. Route internet car sales leads to the right team instantly and present available time slots that match buyer preferences.

What if a buyer cancels or no-shows their appointment?

Automated workflows send reschedule links and notify your BDC. You can apply recovery sequences, adjust rep utilization, and keep your pipeline clean without manual chasing.

Is Cal.com secure and available for self-hosting?

Yes. Cal.com is open source with enterprise security features. You can self-host for data control or use our hosted option. Role-based access, SSO, and audit logging are supported.

Can Cal.com handle multi-store lead routing and availability?

Yes. Use rules to route by ZIP, inventory, language, or hours. Pool availability across reps and locations so shoppers always see bookable times, while each store retains resource control.

How do workflows support a test drive workflow with vehicle assignments?

Create event types for demo vehicles or categories. Route by trim or fuel type, hold time buffers, and attach instructions. Staff and vehicles can be pooled or reserved to prevent conflicts and double booking.

Can we integrate with our CRM for auto dealership lead management?

Yes. Use native integrations or webhooks and API to sync contacts, deals, activities, and outcomes. Automatically create tasks, update stages, and attribute bookings to marketing sources.

How do reminders improve the dealership follow up process?

Send scheduled reminders before and after appointments via email, SMS, and WhatsApp. Trigger personalized follow ups for finance consults, manager callbacks, or trade appraisals, and log every touch in your CRM.

Do you support internet car sales leads from our website and chat?

Yes. Embed booking on your site, landing pages, chat, or forms. Route internet car sales leads to the right team instantly and present available time slots that match buyer preferences.

What if a buyer cancels or no-shows their appointment?

Automated workflows send reschedule links and notify your BDC. You can apply recovery sequences, adjust rep utilization, and keep your pipeline clean without manual chasing.

Is Cal.com secure and available for self-hosting?

Yes. Cal.com is open source with enterprise security features. You can self-host for data control or use our hosted option. Role-based access, SSO, and audit logging are supported.

Don’t just take our word for it

Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.

Don’t just take our word for it

Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.

Don’t just take our word for it

Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.

Trusted by fast-growing companies around the world

Trusted by fast-growing companies around the world

Trusted by fast-growing companies around the world

Get started with automated test drive scheduling

See how Cal.com streamlines lead routing, test drives, and follow ups for your dealership. Try it free, or request a tailored demo to connect your CRM and launch a conversion-ready workflow in days.