Automate real estate sales workflows that close more deals

Automate real estate sales workflows that close more deals

Use Cal.com to streamline open houses, lead nurturing, and team handoffs with reliable, branded automation.

Use Cal.com to streamline open houses, lead nurturing, and team handoffs with reliable, branded automation.

Dashboard showing an automated property tour reminder workflow in Cal.com with a 24 hour email reminder trigger and customizable message.

Trusted by fast-growing companies around the world

Trusted by fast-growing companies around the world

Trusted by fast-growing companies around the world

How real estate teams use Cal.com workflows

How real estate teams use Cal.com workflows

Cal.com gives brokerages, teams, and solo agents a practical way to move prospects through a predictable real estate sales funnel. Connect your calendars, your CRM, and your lead sources, then use workflows to route each contact to the right booking page at the right moment. Buyers can instantly book property tours, consultations, or inspections from your site, emails, and texts. Sellers can schedule listing presentations without back and forth. Reminders and follow-ups keep every touchpoint on track so your agents focus on conversations, not coordination. Set everything up in minutes with the visual builder or configure it programmatically. Developers can explore the docs at https://cal.com/docs and the open-source repository at https://github.com/calcom/cal.com. Non technical users can rely on apps and integrations at https://cal.com/apps, plus step by step guidance in the Help Center at https://help.cal.com. Whether you use HubSpot, Salesforce, Follow Up Boss, or kvCORE, you can trigger real estate crm workflows via webhooks or Zapier, keep all activity synced, and enforce ownership rules. Cal.com is open source, API first, and supports self hosting, which helps teams meet brokerage and enterprise IT requirements while maintaining a consistent, branded client experience.

Cal.com gives brokerages, teams, and solo agents a practical way to move prospects through a predictable real estate sales funnel. Connect your calendars, your CRM, and your lead sources, then use workflows to route each contact to the right booking page at the right moment. Buyers can instantly book property tours, consultations, or inspections from your site, emails, and texts. Sellers can schedule listing presentations without back and forth. Reminders and follow-ups keep every touchpoint on track so your agents focus on conversations, not coordination. Set everything up in minutes with the visual builder or configure it programmatically. Developers can explore the docs at https://cal.com/docs and the open-source repository at https://github.com/calcom/cal.com. Non technical users can rely on apps and integrations at https://cal.com/apps, plus step by step guidance in the Help Center at https://help.cal.com. Whether you use HubSpot, Salesforce, Follow Up Boss, or kvCORE, you can trigger real estate crm workflows via webhooks or Zapier, keep all activity synced, and enforce ownership rules. Cal.com is open source, API first, and supports self hosting, which helps teams meet brokerage and enterprise IT requirements while maintaining a consistent, branded client experience.

01

Connect calendars, CRM, and lead sources

Sync Google Calendar or Outlook to prevent conflicts, connect your CRM via Zapier or webhooks, and import leads from forms, portals, and ads. Embed booking pages on your site and listing pages so buyers and sellers self serve. Availability pooling and round robin ensure every inquiry lands with the right agent, while time zones and buffers keep showings realistic.

02

Build the booking journey for every stage

Design booking flows that match your pipeline. Use routing forms to qualify prospects, then show the right event type, whether a buyer consultation script, a listing presentation, or an open house RSVP. Add custom questions, locations, and instructions aligned with your playbooks, including listing presentation tips and a shareable open house checklist for attendees.

03

Automate reminders and follow-ups across channels

Send automatic email, SMS, or WhatsApp reminders with directions, access notes, and required documents. After meetings, trigger tasks in your CRM, share recap emails, and route next steps based on outcomes. Follow-up logic supports reschedules, cancellations, and no-shows so nothing slips through the cracks.

Benefits for brokerages, teams, and solo agents

Benefits for brokerages, teams, and solo agents

Focus on clients while Cal.com handles scheduling, routing, and communication for every step of your pipeline.

Focus on clients while Cal.com handles scheduling, routing, and communication for every step of your pipeline.

Mobile meeting reminder notification adapted for a property tour with attendee responses for a real estate showing.

01

Turn more leads into clients

Route new inquiries to the right event type and owner immediately, then add multi-step reminders that keep prospects engaged. Pair scheduling with real estate lead nurturing in your CRM so every booking updates the right stage. This removes manual triage and accelerates your real estate sales funnel. See integrations at https://cal.com/apps and pricing at https://cal.com/pricing.

02

Run open houses without the chaos

Create a group event for each property, share a single link or QR code on your flyers, and capture attendee details at check-in. Automate confirmations, send an open house checklist, and schedule follow-up tours with interested buyers. Export attendance to your CRM and trigger agent tasks. Learn more in the Help Center at https://help.cal.com.

Bookings dashboard showing open houses, buyer consultations, and listing presentations scheduled for today and tomorrow.

03

Win listings with a polished experience

Send a professional link for sellers to pick a time instantly, include prep questions, and share pre-meeting materials that reflect your brand. Use workflows for thoughtful confirmations and reminders, plus post-meeting recaps that reinforce your value. Combine scheduling with proven listing presentation tips to stand out and secure the appointment.

04

Integrate with your stack securely

Cal.com is open source, API first, and supports self hosting. Connect to your CRM with webhooks, Zapier, and the API so data is always in sync. Keep control of branding, permissions, and data location while benefiting from a large open-source community. Explore docs at https://cal.com/docs and our repo at https://github.com/calcom/cal.com.

Branded email subject template customized for a real estate property tour reminder in Cal.com.

Key workflow features for real estate

Key workflow features for real estate

Everything you need to qualify, route, and book across your team.

Everything you need to qualify, route, and book across your team.

Routing forms and qualification

Score and route leads by price range, location, timeline, or source with dynamic form logic and instant booking on the right page.

Round robin and ownership rules

Distribute showings fairly across agents, or assign by territory and account owner with conflict checks and hold policies.

Multi-channel reminders

Send email, SMS, and WhatsApp confirmations, reminders, and follow-ups to reduce no-shows and improve preparedness.

CRM and marketing automation

Trigger real estate crm workflows via webhooks, Zapier, or the API to update stages, tasks, and deal ownership in real time.

Open-source and self-hosted

Deploy in your cloud for full control, auditability, and branding, or use Cal.com Cloud with enterprise features and support.

API-first and embeddable

Embed booking on sites, IDX pages, and portals. Configure events, policies, and workflows through the REST API and official SDKs.

See how workflows keep your scheduling on track

See how workflows keep your scheduling on track

Watch how Cal.com Workflows simplify scheduling, automate reminders and keep your meetings running smoothly. See real examples of how teams use workflows to reduce no-shows and save time.

Watch how Cal.com Workflows simplify scheduling, automate reminders and keep your meetings running smoothly. See real examples of how teams use workflows to reduce no-shows and save time.

Watch how Cal.com Workflows simplify scheduling, automate reminders and keep your meetings running smoothly. See real examples of how teams use workflows to reduce no-shows and save time.

All your key tools in-sync with your meetings

Cal.com works with all apps already in your flow ensuring everything works perfectly together.

All your key tools in-sync with your meetings

Cal.com works with all apps already in your flow ensuring everything works perfectly together.

All your key tools in-sync with your meetings

Cal.com works with all apps already in your flow ensuring everything works perfectly together.

Frequently asked questions

Frequently asked questions

These are some of our most frequently asked questions.

These are some of our most frequently asked questions.

Can Cal.com connect to my real estate CRM?

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How can workflows support open houses?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Can I customize booking for buyers and sellers?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Do you support team scheduling for agents and ISAs?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Can I self-host Cal.com for brokerage compliance?

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How do reminders reduce showing no-shows?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Is Cal.com secure for client data?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Can Cal.com connect to my real estate CRM?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

How can workflows support open houses?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Can I customize booking for buyers and sellers?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Do you support team scheduling for agents and ISAs?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Can I self-host Cal.com for brokerage compliance?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

How do reminders reduce showing no-shows?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Is Cal.com secure for client data?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Can Cal.com connect to my real estate CRM?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

How can workflows support open houses?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Can I customize booking for buyers and sellers?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Do you support team scheduling for agents and ISAs?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Can I self-host Cal.com for brokerage compliance?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

How do reminders reduce showing no-shows?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Is Cal.com secure for client data?

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Don’t just take our word for it

Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.

Don’t just take our word for it

Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.

Don’t just take our word for it

Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.

Trusted by fast-growing companies around the world

Trusted by fast-growing companies around the world

Trusted by fast-growing companies around the world

Start automating your real estate scheduling

Try Cal.com free to streamline showings, consultations, and open houses. Explore the product at https://cal.com, review docs at https://cal.com/docs, and compare plans at https://cal.com/pricing. Prefer a walkthrough? Contact us to book a demo and see real workflows in action.