
Transform recruitment marketing with automated scheduling workflows
Transform recruitment marketing with automated scheduling workflows
Streamline employer branding, talent attraction, and candidate experience with Cal.com’s automated workflows for recruitment marketing.
Streamline employer branding, talent attraction, and candidate experience with Cal.com’s automated workflows for recruitment marketing.

Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
How Cal.com workflows power recruitment marketing success
How Cal.com workflows power recruitment marketing success
Automate, personalize, and scale your recruitment marketing campaigns using Cal.com’s open scheduling workflows.
Automate, personalize, and scale your recruitment marketing campaigns using Cal.com’s open scheduling workflows.
01
Automate candidate scheduling across campaigns
Connect Cal.com directly to your job advertising platforms to instantly offer time slots for interviews, events, and talent attraction campaigns. No more manual coordination—just seamless bookings that help you engage candidates faster.

02
Personalize communication for employer branding
Send automated, branded confirmations and reminders, tailored to each stage of the candidate journey. Cal.com workflows enable targeted messages that reinforce your employer branding strategies and candidate experience best practices.

03
Optimize and scale talent attraction initiatives
Easily manage high-volume outreach and events with centralized scheduling, analytics, and integrations. Cal.com’s API-first approach means you can embed workflows into any part of your recruitment marketing tech stack, scaling your efforts without added complexity.

Benefits of automated workflows for recruitment marketing
Benefits of automated workflows for recruitment marketing
Grow your employer brand and improve candidate experience with automated, intelligent scheduling workflows.
Grow your employer brand and improve candidate experience with automated, intelligent scheduling workflows.

01
Boost talent attraction with instant scheduling
Eliminate back-and-forth emails and manual booking links. Cal.com lets candidates schedule interviews or info sessions directly from your talent attraction campaigns and job advertising platforms, reducing drop-off and accelerating top-of-funnel conversion.
02
Deliver a consistent candidate experience
Ensure every candidate receives timely, branded communication—from initial outreach to interview reminders and post-event follow-ups. Cal.com workflows help you execute candidate experience best practices, making your process stand out in a crowded market.


03
Scale campaigns without extra admin work
Automate repetitive tasks like reminders, confirmations, and follow-ups. With Cal.com, recruitment marketing teams can handle more candidates and events without increasing their workload or risking errors.
04
Enhance employer branding strategies
Customize every touchpoint with your brand voice, logos, and messaging. Cal.com workflows make it easy to reinforce your employer value proposition at every stage of the candidate journey, improving perception and engagement.

Key features for recruitment marketing teams
Key features for recruitment marketing teams
Flexible, open scheduling automation designed for recruitment marketing and employer branding.
Flexible, open scheduling automation designed for recruitment marketing and employer branding.
API-first integrations
Embed scheduling and reminders into any job advertising platform, ATS, or CRM with Cal.com’s robust API.
Branded multi-channel notifications
Send emails, SMS, or WhatsApp messages automatically—fully customizable to reflect your employer brand.
Bulk scheduling for campaigns and events
Manage large-scale talent attraction campaigns, virtual hiring events, and group interviews with ease.
Self-hosting and data control
Deploy Cal.com on your own infrastructure for full control over candidate data and compliance.
Workflow analytics and optimization
Track engagement, booking rates, and candidate experience signals to optimize every campaign.
No-code workflow builder
Easily set up and customize automations—no technical expertise required, but fully extensible for developers.
See how workflows keep your scheduling on track
See how workflows keep your scheduling on track
Watch how Cal.com Workflows simplify scheduling, automate reminders and keep your meetings running smoothly. See real examples of how teams use workflows to reduce no-shows and save time.
Watch how Cal.com Workflows simplify scheduling, automate reminders and keep your meetings running smoothly. See real examples of how teams use workflows to reduce no-shows and save time.
Watch how Cal.com Workflows simplify scheduling, automate reminders and keep your meetings running smoothly. See real examples of how teams use workflows to reduce no-shows and save time.

All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







Frequently asked questions
Frequently asked questions
These are some of our most frequently asked questions.
These are some of our most frequently asked questions.
How does Cal.com improve recruitment marketing scheduling?
Cal.com automates interview and event scheduling across all recruitment marketing channels. Integrate booking links into job ads and campaigns so candidates self-schedule, reducing friction and improving campaign results.
Can I personalize messaging for different campaigns?
Yes, Cal.com workflows let you customize emails, SMS, and WhatsApp notifications for each stage or audience. Tailor outreach for specific employer branding strategies or talent attraction campaigns.
Does Cal.com integrate with our ATS or job advertising platforms?
Absolutely. Cal.com offers API-first integrations, enabling you to embed workflows in your ATS, CRM, or any job advertising platform for seamless scheduling and data flow.
How do automated reminders support candidate experience best practices?
Automated reminders ensure candidates never miss an interview or event, reducing no-shows and boosting satisfaction. Personalized, branded communication reinforces a positive candidate experience throughout the process.
Is Cal.com suitable for high-volume recruitment campaigns?
Yes, Cal.com is built to scale. Run bulk scheduling, manage group events, and automate communication for thousands of candidates in parallel—all while maintaining control and consistency.
Can we self-host Cal.com for compliance and data privacy?
Yes. Cal.com supports full self-hosting, giving recruitment marketing teams control over sensitive candidate data and helping meet privacy and compliance requirements.
How quickly can we launch automated workflows for recruitment marketing?
Most teams set up their first automated workflow in under an hour using Cal.com’s no-code builder. Developers can further customize via the API for advanced use cases.
How does Cal.com improve recruitment marketing scheduling?
Cal.com automates interview and event scheduling across all recruitment marketing channels. Integrate booking links into job ads and campaigns so candidates self-schedule, reducing friction and improving campaign results.
Can I personalize messaging for different campaigns?
Yes, Cal.com workflows let you customize emails, SMS, and WhatsApp notifications for each stage or audience. Tailor outreach for specific employer branding strategies or talent attraction campaigns.
Does Cal.com integrate with our ATS or job advertising platforms?
Absolutely. Cal.com offers API-first integrations, enabling you to embed workflows in your ATS, CRM, or any job advertising platform for seamless scheduling and data flow.
How do automated reminders support candidate experience best practices?
Automated reminders ensure candidates never miss an interview or event, reducing no-shows and boosting satisfaction. Personalized, branded communication reinforces a positive candidate experience throughout the process.
Is Cal.com suitable for high-volume recruitment campaigns?
Yes, Cal.com is built to scale. Run bulk scheduling, manage group events, and automate communication for thousands of candidates in parallel—all while maintaining control and consistency.
Can we self-host Cal.com for compliance and data privacy?
Yes. Cal.com supports full self-hosting, giving recruitment marketing teams control over sensitive candidate data and helping meet privacy and compliance requirements.
How quickly can we launch automated workflows for recruitment marketing?
Most teams set up their first automated workflow in under an hour using Cal.com’s no-code builder. Developers can further customize via the API for advanced use cases.
How does Cal.com improve recruitment marketing scheduling?
Cal.com automates interview and event scheduling across all recruitment marketing channels. Integrate booking links into job ads and campaigns so candidates self-schedule, reducing friction and improving campaign results.
Can I personalize messaging for different campaigns?
Yes, Cal.com workflows let you customize emails, SMS, and WhatsApp notifications for each stage or audience. Tailor outreach for specific employer branding strategies or talent attraction campaigns.
Does Cal.com integrate with our ATS or job advertising platforms?
Absolutely. Cal.com offers API-first integrations, enabling you to embed workflows in your ATS, CRM, or any job advertising platform for seamless scheduling and data flow.
How do automated reminders support candidate experience best practices?
Automated reminders ensure candidates never miss an interview or event, reducing no-shows and boosting satisfaction. Personalized, branded communication reinforces a positive candidate experience throughout the process.
Is Cal.com suitable for high-volume recruitment campaigns?
Yes, Cal.com is built to scale. Run bulk scheduling, manage group events, and automate communication for thousands of candidates in parallel—all while maintaining control and consistency.
Can we self-host Cal.com for compliance and data privacy?
Yes. Cal.com supports full self-hosting, giving recruitment marketing teams control over sensitive candidate data and helping meet privacy and compliance requirements.
How quickly can we launch automated workflows for recruitment marketing?
Most teams set up their first automated workflow in under an hour using Cal.com’s no-code builder. Developers can further customize via the API for advanced use cases.
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Ready to transform your recruitment marketing?
Start delivering a better candidate experience and supercharge your employer branding. Try Cal.com or book a demo today to automate your recruitment marketing workflows.

Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or visit cal.com/help.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or visit cal.com/help.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or visit cal.com/help.
Solutions
Use Cases
Resources