Smarter routing for content marketing teams
Smarter routing for content marketing teams
Transform how your content team connects with stakeholders, clients, and partners using open scheduling infrastructure from Cal.com.
Transform how your content team connects with stakeholders, clients, and partners using open scheduling infrastructure from Cal.com.

Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Simple steps to optimize content marketing scheduling
Simple steps to optimize content marketing scheduling
Effortlessly connect stakeholders to the right content team member with intelligent routing forms.
Effortlessly connect stakeholders to the right content team member with intelligent routing forms.
01
Design your routing workflow
Map out how incoming requests—be it from internal teams, clients, or collaborators—should be routed to content strategists, copywriters, editors, or designers.

02
Let stakeholders provide details
Collect key information like content type, campaign goals, or urgency through customizable booking forms, ensuring requests go to the right specialist.

03
Automatically assign and schedule
Based on responses, Cal.com routes each request to the most suitable team member or group, syncing with calendars and project management tools.

Boost productivity and collaboration
Boost productivity and collaboration
Unlock new levels of efficiency and communication for marketing teams.
Unlock new levels of efficiency and communication for marketing teams.

01
Accelerate campaign delivery
Automate stakeholder assignment and meeting scheduling to reduce bottlenecks and enable faster turnarounds.
02
Improve stakeholder experience
Route requests to the right expert every time, minimizing confusion and ensuring stakeholders connect with the right content professional.


03
Scale content operations
Handle more requests and campaigns without increasing manual coordination, thanks to flexible, API-driven routing and integrations.
04
Maintain full control and compliance
Choose open-source self-hosting or secure cloud deployment, ensuring your content data and workflows remain in your hands.

Essential features for content marketing teams
Essential features for content marketing teams
Purpose-built tools to power content campaign collaboration and scheduling.
Purpose-built tools to power content campaign collaboration and scheduling.
Attribute-based routing
Assign requests based on campaign type, content format, or stakeholder priorities—no more generic queues.
Client ownership assignment
Automatically connect returning clients or partners to their designated content lead, keeping relationships seamless.
Collaborative scheduling
Enable team-wide visibility and coordination on campaigns with shared calendars and round robin booking.
Customizable intake forms
Collect relevant information with flexible, no-code forms tailored to your content marketing workflows.
Integrations with your stack
Connect Cal.com to Slack, Google Calendar, Notion, HubSpot, and more for a unified workflow.
Actionable analytics
Track campaign requests, stakeholder engagement, and routing efficiency with built-in reporting.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







Frequently asked questions
Frequently asked questions
These are some of our most frequently asked questions.
These are some of our most frequently asked questions.
How can Cal.com routing forms help content marketing teams?
Cal.com routing forms automatically assign incoming requests or meeting bookings to the right team member based on criteria such as content type, campaign, or stakeholder needs. This eliminates manual triage and ensures every request gets timely attention.
Can we customize routing forms for different content workflows?
Yes, Cal.com’s forms are fully customizable. You can tailor questions, input types, and routing logic for different stakeholders—whether they are requesting blog copy, video scripts, or strategy sessions.
Does Cal.com support integrations with project management or CRM tools?
Absolutely. Cal.com integrates with tools like Slack, HubSpot, Notion, Google Calendar, and more. This helps content teams centralize requests and automate task creation or notifications.
Is it possible to assign returning clients to their usual content strategist?
Yes. Cal.com allows for ownership assignment, so returning clients or partners are automatically routed to their dedicated strategist or account manager.
Can we embed the routing form on our website or internal portal?
Definitely. Cal.com routing forms can be embedded directly on your website, intranet, or campaign landing pages, making it easy for stakeholders to submit requests.
How does Cal.com ensure data privacy for sensitive content projects?
Cal.com is open-source and supports self-hosting, giving you full control over your data. You can also opt for secure cloud hosting with robust access controls.
Is Cal.com suitable for agencies managing multiple clients and campaigns?
Yes. Cal.com’s flexible routing and organizational features make it ideal for agencies juggling multiple brands, clients, or content streams—ensuring each request lands with the right specialist.
How can Cal.com routing forms help content marketing teams?
Cal.com routing forms automatically assign incoming requests or meeting bookings to the right team member based on criteria such as content type, campaign, or stakeholder needs. This eliminates manual triage and ensures every request gets timely attention.
Can we customize routing forms for different content workflows?
Yes, Cal.com’s forms are fully customizable. You can tailor questions, input types, and routing logic for different stakeholders—whether they are requesting blog copy, video scripts, or strategy sessions.
Does Cal.com support integrations with project management or CRM tools?
Absolutely. Cal.com integrates with tools like Slack, HubSpot, Notion, Google Calendar, and more. This helps content teams centralize requests and automate task creation or notifications.
Is it possible to assign returning clients to their usual content strategist?
Yes. Cal.com allows for ownership assignment, so returning clients or partners are automatically routed to their dedicated strategist or account manager.
Can we embed the routing form on our website or internal portal?
Definitely. Cal.com routing forms can be embedded directly on your website, intranet, or campaign landing pages, making it easy for stakeholders to submit requests.
How does Cal.com ensure data privacy for sensitive content projects?
Cal.com is open-source and supports self-hosting, giving you full control over your data. You can also opt for secure cloud hosting with robust access controls.
Is Cal.com suitable for agencies managing multiple clients and campaigns?
Yes. Cal.com’s flexible routing and organizational features make it ideal for agencies juggling multiple brands, clients, or content streams—ensuring each request lands with the right specialist.
How can Cal.com routing forms help content marketing teams?
Cal.com routing forms automatically assign incoming requests or meeting bookings to the right team member based on criteria such as content type, campaign, or stakeholder needs. This eliminates manual triage and ensures every request gets timely attention.
Can we customize routing forms for different content workflows?
Yes, Cal.com’s forms are fully customizable. You can tailor questions, input types, and routing logic for different stakeholders—whether they are requesting blog copy, video scripts, or strategy sessions.
Does Cal.com support integrations with project management or CRM tools?
Absolutely. Cal.com integrates with tools like Slack, HubSpot, Notion, Google Calendar, and more. This helps content teams centralize requests and automate task creation or notifications.
Is it possible to assign returning clients to their usual content strategist?
Yes. Cal.com allows for ownership assignment, so returning clients or partners are automatically routed to their dedicated strategist or account manager.
Can we embed the routing form on our website or internal portal?
Definitely. Cal.com routing forms can be embedded directly on your website, intranet, or campaign landing pages, making it easy for stakeholders to submit requests.
How does Cal.com ensure data privacy for sensitive content projects?
Cal.com is open-source and supports self-hosting, giving you full control over your data. You can also opt for secure cloud hosting with robust access controls.
Is Cal.com suitable for agencies managing multiple clients and campaigns?
Yes. Cal.com’s flexible routing and organizational features make it ideal for agencies juggling multiple brands, clients, or content streams—ensuring each request lands with the right specialist.
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Free up your time. We've got your scheduling covered. Try Cal.com now!
Streamline collaboration, speed up campaign delivery, and keep every stakeholder engaged. See how Cal.com can transform your content marketing scheduling.

Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources