Smart routing for content production agencies
Smart routing for content production agencies
Automate client intake and project assignment with intelligent scheduling and routing powered by open-source infrastructure
Automate client intake and project assignment with intelligent scheduling and routing powered by open-source infrastructure

Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
How routing works for content production agencies
How routing works for content production agencies
Transform the way your agency handles client requests and project assignments with automated, intelligent routing.
Transform the way your agency handles client requests and project assignments with automated, intelligent routing.
01
Design your intake process
Create dynamic routing forms to capture new client briefs, content needs, and project requirements up front.

02
Qualify and segment projects
Automatically segment incoming requests by project type, budget, or timeline to assign the right team or content specialist.

03
Assign projects and schedule kickoffs
Route qualified leads and projects to the most suitable team member, then instantly schedule kickoff calls or production meetings.

Key benefits for content agencies
Key benefits for content agencies
Unlock efficiency, transparency, and growth with Cal.com’s open infrastructure.
Unlock efficiency, transparency, and growth with Cal.com’s open infrastructure.

01
Accelerate client onboarding
Reduce back-and-forth and start projects faster by automating intake and routing to the right team.
02
Boost project management efficiency
Streamline the assignment process to ensure every project lands with the ideal specialist, improving turnaround times.


03
Enhance collaboration and transparency
Centralize communication and scheduling, so clients and teams stay aligned at every stage.
04
Flexible and scalable infrastructure
Cal.com’s open-source, API-first platform lets you tailor routing and scheduling to fit your agency’s unique workflows.

Feature-rich scheduling for agencies
Feature-rich scheduling for agencies
Cal.com offers advanced automation, customization, and integrations designed for content production teams.
Cal.com offers advanced automation, customization, and integrations designed for content production teams.
Customizable routing forms
Capture detailed client briefs and automate routing based on project needs, size, or vertical.
Attribute-based project assignment
Assign incoming projects to specialists by skill set, language, or availability, ensuring the best fit every time.
CRM and project management integrations
Sync seamlessly with tools like HubSpot, Salesforce, or Asana to automate intake and keep all stakeholders in the loop.
Team and round robin scheduling
Ensure even distribution of projects or assign based on expertise with round robin or attribute-based logic.
Self-hosting and white-labeling
Deploy Cal.com on your infrastructure for full control, brand consistency, and compliance.
Robust analytics and insights
Track project routing, team utilization, and time-to-kickoff to optimize agency performance.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







Frequently asked questions
Frequently asked questions
These are some of our most frequently asked questions.
These are some of our most frequently asked questions.
How can Cal.com help content agencies automate client intake?
Cal.com provides customizable routing forms that collect client briefs, segment projects, and automatically assign them to the right team or specialist, reducing manual admin work.
Can I integrate Cal.com with our existing project management tools?
Yes, Cal.com integrates with popular project management and CRM tools, so your team can manage projects and communication from a single source of truth.
Does Cal.com support round robin scheduling for project assignments?
Absolutely. Cal.com’s routing logic supports both round robin and attribute-based assignments, making it easy to distribute projects or match them to specialists.
Is Cal.com suitable for agencies with complex multi-step intake processes?
Yes. You can design multi-step routing forms to capture all necessary client details, ensuring projects are routed accurately and efficiently.
Can clients schedule meetings directly with the assigned project manager?
Once a project is routed, Cal.com enables clients to book meetings with the assigned manager or team, eliminating scheduling friction.
Is Cal.com open source and can we self-host?
Cal.com is fully open source and supports self-hosting, giving agencies complete control over data, branding, and integrations.
What kind of analytics does Cal.com provide for agencies?
Cal.com offers detailed insights into project routing, team load, and scheduling efficiency, helping agencies optimize their operations.
How can Cal.com help content agencies automate client intake?
Cal.com provides customizable routing forms that collect client briefs, segment projects, and automatically assign them to the right team or specialist, reducing manual admin work.
Can I integrate Cal.com with our existing project management tools?
Yes, Cal.com integrates with popular project management and CRM tools, so your team can manage projects and communication from a single source of truth.
Does Cal.com support round robin scheduling for project assignments?
Absolutely. Cal.com’s routing logic supports both round robin and attribute-based assignments, making it easy to distribute projects or match them to specialists.
Is Cal.com suitable for agencies with complex multi-step intake processes?
Yes. You can design multi-step routing forms to capture all necessary client details, ensuring projects are routed accurately and efficiently.
Can clients schedule meetings directly with the assigned project manager?
Once a project is routed, Cal.com enables clients to book meetings with the assigned manager or team, eliminating scheduling friction.
Is Cal.com open source and can we self-host?
Cal.com is fully open source and supports self-hosting, giving agencies complete control over data, branding, and integrations.
What kind of analytics does Cal.com provide for agencies?
Cal.com offers detailed insights into project routing, team load, and scheduling efficiency, helping agencies optimize their operations.
How can Cal.com help content agencies automate client intake?
Cal.com provides customizable routing forms that collect client briefs, segment projects, and automatically assign them to the right team or specialist, reducing manual admin work.
Can I integrate Cal.com with our existing project management tools?
Yes, Cal.com integrates with popular project management and CRM tools, so your team can manage projects and communication from a single source of truth.
Does Cal.com support round robin scheduling for project assignments?
Absolutely. Cal.com’s routing logic supports both round robin and attribute-based assignments, making it easy to distribute projects or match them to specialists.
Is Cal.com suitable for agencies with complex multi-step intake processes?
Yes. You can design multi-step routing forms to capture all necessary client details, ensuring projects are routed accurately and efficiently.
Can clients schedule meetings directly with the assigned project manager?
Once a project is routed, Cal.com enables clients to book meetings with the assigned manager or team, eliminating scheduling friction.
Is Cal.com open source and can we self-host?
Cal.com is fully open source and supports self-hosting, giving agencies complete control over data, branding, and integrations.
What kind of analytics does Cal.com provide for agencies?
Cal.com offers detailed insights into project routing, team load, and scheduling efficiency, helping agencies optimize their operations.
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Free up your time. We've got your scheduling covered. Try Cal.com now!
Automate project intake and assignment, improve client experience, and empower your team with Cal.com’s flexible routing for content agencies.

Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources