Automated demo routing for hardware and IoT teams
Automated demo routing for hardware and IoT teams
Book more demos, faster: route hardware and IoT demo requests to the right specialist, instantly
Book more demos, faster: route hardware and IoT demo requests to the right specialist, instantly
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
How automated demo scheduling works
How automated demo scheduling works
Route hardware and IoT demo requests to the best specialist in three simple steps.
Route hardware and IoT demo requests to the best specialist in three simple steps.
01
Configure your routing logic
Set up smart forms to capture prospect details, requirements, and region. Use attribute-based routing to assign each demo to the right technical expert or sales engineer.
02
Prospects submit demo requests
Embed the customized routing form on your site or landing page. Prospects provide information such as company size, industry, device type, or integration needs.
03
Instantly assign and schedule demos
Based on responses, Cal.com routes each request to the most qualified team member and instantly schedules a demo, reducing manual triage and speeding up the sales cycle.
Benefits of automated routing for hardware and IoT demos
Benefits of automated routing for hardware and IoT demos
Unlock efficiency, faster sales cycles, and a seamless experience for hardware and IoT sales and support teams.
Unlock efficiency, faster sales cycles, and a seamless experience for hardware and IoT sales and support teams.
01
Reduce time-to-demo
Automate demo scheduling and assignment, eliminating manual handoffs and delays.
02
Qualify prospects up front
Capture key requirements and technical needs before the call to ensure every demo is tailored and relevant.
03
Ensure the right expert every time
Attribute-based routing ensures requests are assigned to the most qualified technical specialist or engineer.
04
Scale without bottlenecks
Handle large demo volumes and team growth effortlessly with open-source, API-first infrastructure.
Key features for hardware and IoT demo routing
Key features for hardware and IoT demo routing
Everything you need to automate and optimize demo scheduling for complex products.
Everything you need to automate and optimize demo scheduling for complex products.
Attribute-based routing forms
Build custom forms to collect device type, use case, region, or integration needs and route requests accordingly.
CRM and support integrations
Sync with Salesforce, HubSpot, or your ticketing system to ensure ownership assignment and smooth workflows.
Ownership assignment
Automatically assign demos to the account owner or dedicated technical resource for each prospect.
Advanced analytics
Track form responses, routing logic, and demo conversion rates to optimize your sales process.
Customizable routing logic
Fine-tune rules for specific devices, regions, or technical verticals as your team and product offerings grow.
Self-hosted or cloud options
Deploy on your infrastructure or use Cal.com Cloud for compliance, privacy, and scalability.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
Frequently asked questions
Frequently asked questions
These are some of our most frequently asked questions.
These are some of our most frequently asked questions.
How does Cal.com improve demo scheduling for hardware and IoT teams?
Cal.com streamlines demo scheduling by using smart routing forms to capture prospect details and automatically match them with the right hardware or IoT specialist. This removes manual triage, reduces response times, and improves the customer experience.
Can I route demo requests based on device type or technical requirements?
Yes, Cal.com's attribute-based routing allows you to route demo requests based on device type, integration needs, region, or any custom field relevant to your hardware or IoT product.
Does Cal.com integrate with our CRM or support tools?
Absolutely. Cal.com offers deep integrations with Salesforce, HubSpot, and other CRMs to sync demo requests, assign ownership, and keep your sales pipeline organized.
Can I embed the routing form on our website or product page?
Yes, you can easily embed Cal.com routing forms on your website, landing pages, or support portals. The forms are fully customizable and can match your branding.
Is Cal.com secure and compliant for enterprise hardware companies?
Cal.com supports self-hosting, SSO, and granular permissions, making it ideal for enterprises with strict data, privacy, and compliance requirements. You can deploy on your own infrastructure or use Cal.com Cloud.
How does ownership assignment work for existing customers or accounts?
If a prospect is already assigned to an account executive or technical resource in your CRM, Cal.com will automatically route the demo to the correct owner, ensuring continuity and personalization.
What level of customization is possible for routing logic?
Cal.com is API-first and open source, allowing you to customize routing logic for complex hardware and IoT workflows, including multi-step qualification, regional assignment, and integration with internal systems.
How does Cal.com improve demo scheduling for hardware and IoT teams?
Cal.com streamlines demo scheduling by using smart routing forms to capture prospect details and automatically match them with the right hardware or IoT specialist. This removes manual triage, reduces response times, and improves the customer experience.
Can I route demo requests based on device type or technical requirements?
Yes, Cal.com's attribute-based routing allows you to route demo requests based on device type, integration needs, region, or any custom field relevant to your hardware or IoT product.
Does Cal.com integrate with our CRM or support tools?
Absolutely. Cal.com offers deep integrations with Salesforce, HubSpot, and other CRMs to sync demo requests, assign ownership, and keep your sales pipeline organized.
Can I embed the routing form on our website or product page?
Yes, you can easily embed Cal.com routing forms on your website, landing pages, or support portals. The forms are fully customizable and can match your branding.
Is Cal.com secure and compliant for enterprise hardware companies?
Cal.com supports self-hosting, SSO, and granular permissions, making it ideal for enterprises with strict data, privacy, and compliance requirements. You can deploy on your own infrastructure or use Cal.com Cloud.
How does ownership assignment work for existing customers or accounts?
If a prospect is already assigned to an account executive or technical resource in your CRM, Cal.com will automatically route the demo to the correct owner, ensuring continuity and personalization.
What level of customization is possible for routing logic?
Cal.com is API-first and open source, allowing you to customize routing logic for complex hardware and IoT workflows, including multi-step qualification, regional assignment, and integration with internal systems.
How does Cal.com improve demo scheduling for hardware and IoT teams?
Cal.com streamlines demo scheduling by using smart routing forms to capture prospect details and automatically match them with the right hardware or IoT specialist. This removes manual triage, reduces response times, and improves the customer experience.
Can I route demo requests based on device type or technical requirements?
Yes, Cal.com's attribute-based routing allows you to route demo requests based on device type, integration needs, region, or any custom field relevant to your hardware or IoT product.
Does Cal.com integrate with our CRM or support tools?
Absolutely. Cal.com offers deep integrations with Salesforce, HubSpot, and other CRMs to sync demo requests, assign ownership, and keep your sales pipeline organized.
Can I embed the routing form on our website or product page?
Yes, you can easily embed Cal.com routing forms on your website, landing pages, or support portals. The forms are fully customizable and can match your branding.
Is Cal.com secure and compliant for enterprise hardware companies?
Cal.com supports self-hosting, SSO, and granular permissions, making it ideal for enterprises with strict data, privacy, and compliance requirements. You can deploy on your own infrastructure or use Cal.com Cloud.
How does ownership assignment work for existing customers or accounts?
If a prospect is already assigned to an account executive or technical resource in your CRM, Cal.com will automatically route the demo to the correct owner, ensuring continuity and personalization.
What level of customization is possible for routing logic?
Cal.com is API-first and open source, allowing you to customize routing logic for complex hardware and IoT workflows, including multi-step qualification, regional assignment, and integration with internal systems.
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Free up your time. We've got your scheduling covered. Try Cal.com now!
Try Cal.com or book a demo to see how automated routing can increase conversions and efficiency.
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources