Smarter lead routing for digital marketing teams
Smarter lead routing for digital marketing teams
Connect prospects to the right specialist and automate meeting scheduling for your marketing agency or in-house team.
Connect prospects to the right specialist and automate meeting scheduling for your marketing agency or in-house team.
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
How digital marketing teams streamline scheduling
How digital marketing teams streamline scheduling
Turn inbound requests into qualified meetings with the right marketing expert, every time.
Turn inbound requests into qualified meetings with the right marketing expert, every time.
01
Set up tailored routing forms
Design forms that capture key campaign details and client needs before booking. Route inbound leads to the right marketing strategist or specialist based on responses.
02
Gather campaign information from prospects
Clients and prospects fill out customizable forms, sharing their campaign goals, budget, and industry specifics as part of the scheduling flow.
03
Automate assignment to the best marketing expert
Based on form responses, Cal.com routes each inquiry to the most suitable team member, ensuring every meeting is productive and aligned with client needs.
Benefits for digital marketing teams
Benefits for digital marketing teams
Maximize every lead and improve team efficiency with advanced scheduling infrastructure.
Maximize every lead and improve team efficiency with advanced scheduling infrastructure.
01
Never miss a qualified lead
Attribute-based routing ensures every client is matched with the right marketing expert, reducing drop-offs and maximizing conversion.
02
Reduce manual coordination
Automated scheduling and lead assignment eliminate back-and-forth emails, letting your team focus on delivering value.
03
Accelerate client onboarding
Clients are routed instantly to the right strategist or campaign manager, shortening time to kickoff.
04
Gain actionable insights
Track form responses and routing performance in real time to optimize workflows and improve results.
Features built for modern marketing teams
Features built for modern marketing teams
Unlock advanced routing, integrations, and customization with Cal.com’s open scheduling platform.
Unlock advanced routing, integrations, and customization with Cal.com’s open scheduling platform.
Attribute-based routing logic
Assign leads to the best-fit marketing specialist using campaign type, industry, or channel requirements.
CRM and marketing stack integrations
Sync seamlessly with HubSpot, Salesforce, and your favorite marketing tools for unified workflows.
Ownership-based assignment
Automatically connect returning clients to their dedicated account manager or strategist.
No-code, customizable forms
Build branded, multi-step forms that capture the details you need for tailored marketing consults.
Embedded scheduling
Add branded scheduling and routing forms directly to your website or landing pages.
Advanced analytics
Measure routing effectiveness and campaign performance with built-in insights.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
Frequently asked questions
Frequently asked questions
These are some of our most frequently asked questions.
These are some of our most frequently asked questions.
How does Cal.com’s routing help marketing agencies manage leads?
Cal.com’s routing forms let you segment and qualify leads automatically, assigning each new inquiry to the right campaign specialist or strategist. This reduces manual triage and ensures prospects quickly connect with the team member best suited to their goals.
Can I integrate Cal.com with HubSpot or Salesforce for marketing workflows?
Yes, Cal.com offers direct integrations with major CRMs like HubSpot and Salesforce. You can sync contacts, track lead journeys, and automate assignment based on ownership or campaign.
Can I route based on campaign type, budget, or industry?
Absolutely. Cal.com’s attribute-based logic lets you create routing rules using any field you specify, such as campaign type, client budget, or vertical. This ensures every prospect meets the right expert.
Are routing forms easy to customize for different marketing services?
Yes. Cal.com’s no-code form builder lets you design and update forms for any campaign or service, from SEO consults to paid media audits, without technical help.
How does ownership assignment work for returning clients?
Cal.com detects existing client relationships in your CRM and automatically assigns meetings to their dedicated account manager or strategist, providing seamless continuity.
Is it possible to embed scheduling and routing forms on our agency website?
Yes, you can embed Cal.com forms directly into your website or landing pages, offering a seamless branded booking and routing experience for your prospects.
What analytics does Cal.com provide for marketing teams?
Cal.com provides real-time insights into form completions, lead routing, and meeting outcomes, helping you optimize conversion and track campaign performance.
How does Cal.com’s routing help marketing agencies manage leads?
Cal.com’s routing forms let you segment and qualify leads automatically, assigning each new inquiry to the right campaign specialist or strategist. This reduces manual triage and ensures prospects quickly connect with the team member best suited to their goals.
Can I integrate Cal.com with HubSpot or Salesforce for marketing workflows?
Yes, Cal.com offers direct integrations with major CRMs like HubSpot and Salesforce. You can sync contacts, track lead journeys, and automate assignment based on ownership or campaign.
Can I route based on campaign type, budget, or industry?
Absolutely. Cal.com’s attribute-based logic lets you create routing rules using any field you specify, such as campaign type, client budget, or vertical. This ensures every prospect meets the right expert.
Are routing forms easy to customize for different marketing services?
Yes. Cal.com’s no-code form builder lets you design and update forms for any campaign or service, from SEO consults to paid media audits, without technical help.
How does ownership assignment work for returning clients?
Cal.com detects existing client relationships in your CRM and automatically assigns meetings to their dedicated account manager or strategist, providing seamless continuity.
Is it possible to embed scheduling and routing forms on our agency website?
Yes, you can embed Cal.com forms directly into your website or landing pages, offering a seamless branded booking and routing experience for your prospects.
What analytics does Cal.com provide for marketing teams?
Cal.com provides real-time insights into form completions, lead routing, and meeting outcomes, helping you optimize conversion and track campaign performance.
How does Cal.com’s routing help marketing agencies manage leads?
Cal.com’s routing forms let you segment and qualify leads automatically, assigning each new inquiry to the right campaign specialist or strategist. This reduces manual triage and ensures prospects quickly connect with the team member best suited to their goals.
Can I integrate Cal.com with HubSpot or Salesforce for marketing workflows?
Yes, Cal.com offers direct integrations with major CRMs like HubSpot and Salesforce. You can sync contacts, track lead journeys, and automate assignment based on ownership or campaign.
Can I route based on campaign type, budget, or industry?
Absolutely. Cal.com’s attribute-based logic lets you create routing rules using any field you specify, such as campaign type, client budget, or vertical. This ensures every prospect meets the right expert.
Are routing forms easy to customize for different marketing services?
Yes. Cal.com’s no-code form builder lets you design and update forms for any campaign or service, from SEO consults to paid media audits, without technical help.
How does ownership assignment work for returning clients?
Cal.com detects existing client relationships in your CRM and automatically assigns meetings to their dedicated account manager or strategist, providing seamless continuity.
Is it possible to embed scheduling and routing forms on our agency website?
Yes, you can embed Cal.com forms directly into your website or landing pages, offering a seamless branded booking and routing experience for your prospects.
What analytics does Cal.com provide for marketing teams?
Cal.com provides real-time insights into form completions, lead routing, and meeting outcomes, helping you optimize conversion and track campaign performance.
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Free up your time. We've got your scheduling covered. Try Cal.com now!
Experience seamless lead routing and client onboarding—see Cal.com in action today.
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources