Smarter lead routing for marketing teams
Smarter lead routing for marketing teams
Automate your marketing workflows and accelerate campaign results with intelligent, flexible scheduling and lead routing from Cal.com.
Automate your marketing workflows and accelerate campaign results with intelligent, flexible scheduling and lead routing from Cal.com.
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
How intelligent routing transforms marketing operations
How intelligent routing transforms marketing operations
See how Cal.com helps marketing teams turn every incoming lead or meeting request into a streamlined, campaign-ready opportunity.
See how Cal.com helps marketing teams turn every incoming lead or meeting request into a streamlined, campaign-ready opportunity.
01
Design your marketing routes
Set up dynamic routing forms to capture campaign source, lead intent, and qualification data—ensuring every lead is guided to the right marketer or campaign.
02
Capture and qualify leads instantly
Customize forms to collect campaign parameters, qualifying details, and preferences, so only the best-fit leads move forward—no manual review needed.
03
Route to the right marketing specialist
Automatically assign leads or meeting requests to the most relevant marketer or campaign owner based on attributes like region, product interest, or campaign type.
Key benefits for modern marketing teams
Key benefits for modern marketing teams
Unlock more revenue, better campaign performance, and increased productivity with advanced routing and scheduling.
Unlock more revenue, better campaign performance, and increased productivity with advanced routing and scheduling.
01
Boost conversion rates
Engage leads faster by routing them to the right specialist or campaign, reducing response times and improving chances of conversion.
02
Automate campaign handoffs
Eliminate manual triage by automatically assigning leads to the right campaign owner or nurture sequence, ensuring no opportunities slip through the cracks.
03
Personalized customer journeys
Deliver tailored experiences by routing prospects based on campaign source, interests, or stage in the funnel.
04
Measure and optimize performance
Track routing efficiency, campaign touchpoints, and lead engagement right from your Cal.com dashboard.
Features designed for marketing teams
Features designed for marketing teams
Flexible, powerful tools for every stage of your marketing workflow.
Flexible, powerful tools for every stage of your marketing workflow.
Attribute-based lead routing
Route meeting requests and demo bookings based on lead source, campaign, region, or product interest for precision targeting.
CRM and marketing automation integrations
Connect seamlessly with HubSpot, Salesforce, Marketo, and more to sync leads and campaign data.
Customizable qualification forms
Build branded, multi-step forms to qualify leads and segment them for the right nurture sequence or event.
Automated campaign assignment
Assign bookings to campaign owners or regional marketers automatically, reducing manual effort.
Secure self-hosting and privacy controls
Keep sensitive campaign and lead data secure with self-hosted deployment options.
Actionable analytics and insights
Monitor campaign routing, conversion rates, and team performance to fine-tune your marketing strategy.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
Frequently asked questions
Frequently asked questions
These are some of our most frequently asked questions.
These are some of our most frequently asked questions.
How does Cal.com help marketing teams qualify and route leads more effectively?
Cal.com enables marketing teams to build custom routing forms that ask qualifying questions based on campaign, region, or product interest. The platform then automatically assigns leads or meeting requests to the best-fit marketer or campaign owner, removing manual steps and accelerating response times.
Can Cal.com integrate with our marketing automation and CRM tools?
Yes, Cal.com offers native integrations with leading marketing automation and CRM platforms such as HubSpot, Salesforce, and Marketo. This ensures all lead and campaign data flows seamlessly into your existing systems.
Is it possible to personalize the booking experience for different campaigns or audiences?
Absolutely. Cal.com lets you create tailored booking pages and routing forms for each campaign, enabling personalized messaging, branding, and qualification steps that match your target audience.
How does Cal.com support account-based marketing (ABM) workflows?
With Cal.com, you can route high-value accounts and prospects directly to dedicated ABM marketers or campaign owners, using CRM ownership data and custom attributes to ensure a seamless, high-touch experience.
What privacy features are available for sensitive marketing data?
Cal.com supports self-hosting and advanced privacy controls, giving your marketing team full control over sensitive lead and campaign data, and ensuring compliance with your data policies.
Can Cal.com handle multi-region or multilingual campaign routing?
Yes, Cal.com supports global teams with region-based routing, timezone intelligence, and the ability to create multilingual forms, so you can engage leads from different geographies efficiently.
How quickly can our marketing team get started with Cal.com?
Most marketing teams can set up their first routing workflows in under an hour. With no-code forms, pre-built integrations, and detailed guides in the Cal.com Help Center, your team can launch faster and start optimizing campaign results right away.
How does Cal.com help marketing teams qualify and route leads more effectively?
Cal.com enables marketing teams to build custom routing forms that ask qualifying questions based on campaign, region, or product interest. The platform then automatically assigns leads or meeting requests to the best-fit marketer or campaign owner, removing manual steps and accelerating response times.
Can Cal.com integrate with our marketing automation and CRM tools?
Yes, Cal.com offers native integrations with leading marketing automation and CRM platforms such as HubSpot, Salesforce, and Marketo. This ensures all lead and campaign data flows seamlessly into your existing systems.
Is it possible to personalize the booking experience for different campaigns or audiences?
Absolutely. Cal.com lets you create tailored booking pages and routing forms for each campaign, enabling personalized messaging, branding, and qualification steps that match your target audience.
How does Cal.com support account-based marketing (ABM) workflows?
With Cal.com, you can route high-value accounts and prospects directly to dedicated ABM marketers or campaign owners, using CRM ownership data and custom attributes to ensure a seamless, high-touch experience.
What privacy features are available for sensitive marketing data?
Cal.com supports self-hosting and advanced privacy controls, giving your marketing team full control over sensitive lead and campaign data, and ensuring compliance with your data policies.
Can Cal.com handle multi-region or multilingual campaign routing?
Yes, Cal.com supports global teams with region-based routing, timezone intelligence, and the ability to create multilingual forms, so you can engage leads from different geographies efficiently.
How quickly can our marketing team get started with Cal.com?
Most marketing teams can set up their first routing workflows in under an hour. With no-code forms, pre-built integrations, and detailed guides in the Cal.com Help Center, your team can launch faster and start optimizing campaign results right away.
How does Cal.com help marketing teams qualify and route leads more effectively?
Cal.com enables marketing teams to build custom routing forms that ask qualifying questions based on campaign, region, or product interest. The platform then automatically assigns leads or meeting requests to the best-fit marketer or campaign owner, removing manual steps and accelerating response times.
Can Cal.com integrate with our marketing automation and CRM tools?
Yes, Cal.com offers native integrations with leading marketing automation and CRM platforms such as HubSpot, Salesforce, and Marketo. This ensures all lead and campaign data flows seamlessly into your existing systems.
Is it possible to personalize the booking experience for different campaigns or audiences?
Absolutely. Cal.com lets you create tailored booking pages and routing forms for each campaign, enabling personalized messaging, branding, and qualification steps that match your target audience.
How does Cal.com support account-based marketing (ABM) workflows?
With Cal.com, you can route high-value accounts and prospects directly to dedicated ABM marketers or campaign owners, using CRM ownership data and custom attributes to ensure a seamless, high-touch experience.
What privacy features are available for sensitive marketing data?
Cal.com supports self-hosting and advanced privacy controls, giving your marketing team full control over sensitive lead and campaign data, and ensuring compliance with your data policies.
Can Cal.com handle multi-region or multilingual campaign routing?
Yes, Cal.com supports global teams with region-based routing, timezone intelligence, and the ability to create multilingual forms, so you can engage leads from different geographies efficiently.
How quickly can our marketing team get started with Cal.com?
Most marketing teams can set up their first routing workflows in under an hour. With no-code forms, pre-built integrations, and detailed guides in the Cal.com Help Center, your team can launch faster and start optimizing campaign results right away.
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Free up your time. We've got your scheduling covered. Try Cal.com now!
Ready to optimize every campaign and lead handoff? Try Cal.com for marketing teams today.
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources