Smarter lead routing for marketing teams
Smarter lead routing for marketing teams
Connect prospects to the right marketing expert, fast, with open-source scheduling infrastructure.
Connect prospects to the right marketing expert, fast, with open-source scheduling infrastructure.
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
How marketing routing works
How marketing routing works
Guide every inquiry to the right marketing specialist with ease.
Guide every inquiry to the right marketing specialist with ease.
01
Set up your routing logic
Customize routing forms to gather relevant lead information and define routing rules that match your campaign needs.
02
Let leads share their goals
Prospects complete tailored forms that capture their marketing objectives, budget, and timeline before scheduling.
03
Match to the right expert
Based on responses, Cal.com automatically routes leads to the most suitable marketer on your team for a personalized engagement.
Benefits for marketing teams
Benefits for marketing teams
Boost conversions and streamline your funnel with intelligent routing.
Boost conversions and streamline your funnel with intelligent routing.
01
Accelerate lead response
Instantly connect qualified leads with the right team member, reducing response times and increasing engagement rates.
02
Personalize prospect experiences
Route each prospect based on their needs, ensuring they speak with the best-fit marketing expert.
03
Simplify campaign management
Automate lead distribution for webinars, events, and campaigns without manual intervention.
04
Gain actionable insights
Monitor routing performance and lead qualification metrics to optimize marketing strategies.
Powerful features for marketing routing
Powerful features for marketing routing
Advanced scheduling and lead management, built for modern marketing teams.
Advanced scheduling and lead management, built for modern marketing teams.
Attribute-based routing
Route leads by channel, campaign, region, or industry to the ideal marketing specialist.
CRM and marketing automation integration
Sync with your CRM or marketing automation tools for seamless data flow and ownership assignment.
No-code customizable forms
Create multi-step routing forms to qualify and segment leads before booking.
Embedded scheduling
Place booking forms anywhere on your website, landing pages, or digital campaigns.
Automated round robin assignment
Distribute meetings evenly among your team or prioritize by specialist expertise.
Detailed analytics and insights
Track routing outcomes and campaign performance with in-depth reporting.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
Frequently asked questions
Frequently asked questions
These are some of our most frequently asked questions.
These are some of our most frequently asked questions.
How can Cal.com help marketing teams qualify leads before meetings?
Cal.com's routing forms allow you to ask custom qualification questions, such as marketing goals, budget, or company size. Based on responses, leads are automatically routed to the right team member or campaign workflow, streamlining qualification and reducing manual review.
Does Cal.com integrate with my marketing CRM or automation platform?
Yes, Cal.com offers native integrations and API access for popular CRMs and marketing automation tools, ensuring lead data syncs seamlessly and ownership assignments remain accurate.
Can I customize the routing logic for different marketing campaigns?
Absolutely. You can create unique routing rules for each campaign, event, or channel, allowing leads to be assigned based on campaign type, region, or other attributes.
How does automated routing improve lead response times for marketing?
Automated routing removes manual assignment, connecting prospects to the appropriate marketing specialist instantly. This results in faster follow-ups and higher conversion rates.
Is Cal.com’s scheduling infrastructure secure and compliant for marketing teams?
Yes, Cal.com offers self-hosting options and robust security features, ensuring your lead and customer data remain protected and compliant with privacy regulations.
Can I embed Cal.com routing forms on my marketing website or landing pages?
Yes, embedding is simple with Cal.com. You can add routing forms and booking flows directly to your website or campaign landing pages, matching your brand and optimizing the lead journey.
How do I measure the performance of my marketing routing and scheduling workflows?
Cal.com provides analytics and reporting on routing form responses, meeting outcomes, and lead conversion rates, helping you refine your marketing processes and drive better results.
How can Cal.com help marketing teams qualify leads before meetings?
Cal.com's routing forms allow you to ask custom qualification questions, such as marketing goals, budget, or company size. Based on responses, leads are automatically routed to the right team member or campaign workflow, streamlining qualification and reducing manual review.
Does Cal.com integrate with my marketing CRM or automation platform?
Yes, Cal.com offers native integrations and API access for popular CRMs and marketing automation tools, ensuring lead data syncs seamlessly and ownership assignments remain accurate.
Can I customize the routing logic for different marketing campaigns?
Absolutely. You can create unique routing rules for each campaign, event, or channel, allowing leads to be assigned based on campaign type, region, or other attributes.
How does automated routing improve lead response times for marketing?
Automated routing removes manual assignment, connecting prospects to the appropriate marketing specialist instantly. This results in faster follow-ups and higher conversion rates.
Is Cal.com’s scheduling infrastructure secure and compliant for marketing teams?
Yes, Cal.com offers self-hosting options and robust security features, ensuring your lead and customer data remain protected and compliant with privacy regulations.
Can I embed Cal.com routing forms on my marketing website or landing pages?
Yes, embedding is simple with Cal.com. You can add routing forms and booking flows directly to your website or campaign landing pages, matching your brand and optimizing the lead journey.
How do I measure the performance of my marketing routing and scheduling workflows?
Cal.com provides analytics and reporting on routing form responses, meeting outcomes, and lead conversion rates, helping you refine your marketing processes and drive better results.
How can Cal.com help marketing teams qualify leads before meetings?
Cal.com's routing forms allow you to ask custom qualification questions, such as marketing goals, budget, or company size. Based on responses, leads are automatically routed to the right team member or campaign workflow, streamlining qualification and reducing manual review.
Does Cal.com integrate with my marketing CRM or automation platform?
Yes, Cal.com offers native integrations and API access for popular CRMs and marketing automation tools, ensuring lead data syncs seamlessly and ownership assignments remain accurate.
Can I customize the routing logic for different marketing campaigns?
Absolutely. You can create unique routing rules for each campaign, event, or channel, allowing leads to be assigned based on campaign type, region, or other attributes.
How does automated routing improve lead response times for marketing?
Automated routing removes manual assignment, connecting prospects to the appropriate marketing specialist instantly. This results in faster follow-ups and higher conversion rates.
Is Cal.com’s scheduling infrastructure secure and compliant for marketing teams?
Yes, Cal.com offers self-hosting options and robust security features, ensuring your lead and customer data remain protected and compliant with privacy regulations.
Can I embed Cal.com routing forms on my marketing website or landing pages?
Yes, embedding is simple with Cal.com. You can add routing forms and booking flows directly to your website or campaign landing pages, matching your brand and optimizing the lead journey.
How do I measure the performance of my marketing routing and scheduling workflows?
Cal.com provides analytics and reporting on routing form responses, meeting outcomes, and lead conversion rates, helping you refine your marketing processes and drive better results.
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Free up your time. We've got your scheduling covered. Try Cal.com now!
Empower your team to convert more leads, faster. Try Cal.com or book a demo today.
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources