Smarter lead routing for paid advertising teams
Smarter lead routing for paid advertising teams
Connect high-intent prospects to the right PPC specialist every time with Cal.com’s open scheduling and intelligent routing platform.
Connect high-intent prospects to the right PPC specialist every time with Cal.com’s open scheduling and intelligent routing platform.
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Simple steps to better lead qualification and routing
Simple steps to better lead qualification and routing
Effortlessly move leads from inquiry to the right paid advertising expert with automated workflows.
Effortlessly move leads from inquiry to the right paid advertising expert with automated workflows.
01
Set up your routing forms
Create custom forms to collect vital information about ad spend, goals, and campaign needs before booking.
02
Let prospects share campaign details
Your leads answer targeted questions about their advertising objectives, budget, and preferred platforms.
03
Route to the right PPC expert
Automatically assign prospects to the best-fit advertising strategist based on their responses and your team’s specialties.
Why Cal.com works for paid advertising teams
Why Cal.com works for paid advertising teams
Unlock efficiency, precision, and higher ROAS with automated scheduling and smart routing.
Unlock efficiency, precision, and higher ROAS with automated scheduling and smart routing.
01
Increase client conversion rates
Quickly qualify and route prospects to the most relevant PPC manager, reducing response time and improving win rates.
02
Maximize team utilization
Attribute-based routing ensures leads are distributed based on expertise, availability, and current workload.
03
Boost campaign performance
Connect clients to PPC specialists with experience in their industry or preferred platforms for better results.
04
Gain actionable insights
Analyze booking and routing data to optimize your process and improve your team’s conversion metrics.
Powerful features for paid advertising agencies
Powerful features for paid advertising agencies
Flexible, secure, and fully customizable to fit your agency’s workflow.
Flexible, secure, and fully customizable to fit your agency’s workflow.
Attribute-based lead routing
Automatically direct leads to PPC specialists based on criteria like industry, ad spend, or platform expertise.
CRM and ad platform integrations
Sync with tools like Salesforce, HubSpot, and Google Ads for unified client management.
Multi-step forms for campaign qualification
Capture granular campaign requirements with customizable fields and logic.
Automated ownership assignment
Route returning clients to their dedicated PPC manager, keeping relationships strong and campaigns consistent.
Advanced analytics and reporting
Monitor routing performance and optimize lead distribution to maximize ROI.
Open-source and API-first architecture
Self-host or integrate deeply into your stack, ensuring control, security, and scalability.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
Frequently asked questions
Frequently asked questions
These are some of our most frequently asked questions.
These are some of our most frequently asked questions.
What is lead routing for paid advertising teams in Cal.com?
Lead routing for paid advertising teams in Cal.com automatically directs new prospect inquiries to the most suitable PPC specialist using custom forms and attribute-based logic. This reduces manual assignment work and accelerates lead response.
How can Cal.com help qualify PPC leads before booking?
Cal.com’s routing forms allow you to ask prospects targeted questions about their advertising goals, budget, and preferred platforms. Based on their responses, leads are qualified and routed to the right expert, saving your team time and increasing conversion rates.
Can Cal.com integrate with our existing ad tech stack?
Yes. Cal.com offers integrations with major CRMs and ad platforms, including Salesforce, HubSpot, Google Ads, and more. This ensures seamless transfer of lead data and campaign context across your workflow.
How does attribute-based routing improve PPC campaign outcomes?
Attribute-based routing matches leads with specialists who have expertise in specific industries, platforms, or campaign types. This ensures clients get the most knowledgeable support for their unique needs, improving campaign performance.
Is Cal.com suitable for agencies with multiple PPC teams or locations?
Absolutely. Cal.com supports complex team structures and multi-location agencies. You can configure routing rules to assign leads by team, region, or specialization — all from a single platform.
Is Cal.com open-source and customizable?
Yes. Cal.com is fully open-source and API-first, allowing your agency to self-host, customize workflows, and adapt the platform to unique business requirements.
How do I get started with lead routing for my paid advertising team?
Simply sign up for Cal.com, install the Routing Forms app, and set up your custom intake and routing workflows. Our help center and support team are ready to guide you through every step.
What is lead routing for paid advertising teams in Cal.com?
Lead routing for paid advertising teams in Cal.com automatically directs new prospect inquiries to the most suitable PPC specialist using custom forms and attribute-based logic. This reduces manual assignment work and accelerates lead response.
How can Cal.com help qualify PPC leads before booking?
Cal.com’s routing forms allow you to ask prospects targeted questions about their advertising goals, budget, and preferred platforms. Based on their responses, leads are qualified and routed to the right expert, saving your team time and increasing conversion rates.
Can Cal.com integrate with our existing ad tech stack?
Yes. Cal.com offers integrations with major CRMs and ad platforms, including Salesforce, HubSpot, Google Ads, and more. This ensures seamless transfer of lead data and campaign context across your workflow.
How does attribute-based routing improve PPC campaign outcomes?
Attribute-based routing matches leads with specialists who have expertise in specific industries, platforms, or campaign types. This ensures clients get the most knowledgeable support for their unique needs, improving campaign performance.
Is Cal.com suitable for agencies with multiple PPC teams or locations?
Absolutely. Cal.com supports complex team structures and multi-location agencies. You can configure routing rules to assign leads by team, region, or specialization — all from a single platform.
Is Cal.com open-source and customizable?
Yes. Cal.com is fully open-source and API-first, allowing your agency to self-host, customize workflows, and adapt the platform to unique business requirements.
How do I get started with lead routing for my paid advertising team?
Simply sign up for Cal.com, install the Routing Forms app, and set up your custom intake and routing workflows. Our help center and support team are ready to guide you through every step.
What is lead routing for paid advertising teams in Cal.com?
Lead routing for paid advertising teams in Cal.com automatically directs new prospect inquiries to the most suitable PPC specialist using custom forms and attribute-based logic. This reduces manual assignment work and accelerates lead response.
How can Cal.com help qualify PPC leads before booking?
Cal.com’s routing forms allow you to ask prospects targeted questions about their advertising goals, budget, and preferred platforms. Based on their responses, leads are qualified and routed to the right expert, saving your team time and increasing conversion rates.
Can Cal.com integrate with our existing ad tech stack?
Yes. Cal.com offers integrations with major CRMs and ad platforms, including Salesforce, HubSpot, Google Ads, and more. This ensures seamless transfer of lead data and campaign context across your workflow.
How does attribute-based routing improve PPC campaign outcomes?
Attribute-based routing matches leads with specialists who have expertise in specific industries, platforms, or campaign types. This ensures clients get the most knowledgeable support for their unique needs, improving campaign performance.
Is Cal.com suitable for agencies with multiple PPC teams or locations?
Absolutely. Cal.com supports complex team structures and multi-location agencies. You can configure routing rules to assign leads by team, region, or specialization — all from a single platform.
Is Cal.com open-source and customizable?
Yes. Cal.com is fully open-source and API-first, allowing your agency to self-host, customize workflows, and adapt the platform to unique business requirements.
How do I get started with lead routing for my paid advertising team?
Simply sign up for Cal.com, install the Routing Forms app, and set up your custom intake and routing workflows. Our help center and support team are ready to guide you through every step.
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Free up your time. We've got your scheduling covered. Try Cal.com now!
Start automating lead qualification and scheduling for your paid advertising team today.
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources