Routing for PR agencies
Routing for PR agencies
Automate client lead routing for modern PR teams
Automate client lead routing for modern PR teams
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Simple steps to automate client lead routing
Simple steps to automate client lead routing
Automatically direct media inquiries, client requests, and new business leads to the right PR specialist with Cal.com.
Automatically direct media inquiries, client requests, and new business leads to the right PR specialist with Cal.com.
01
Set up customized routing forms
Create branded forms to capture essential details about each inquiry, such as topic, urgency, and company size.
02
Gather information from clients and media
Clients and journalists fill out your routing form, providing the details you need to assign the right team member.
03
Smart routing assigns to the right PR expert
Based on responses, Cal.com instantly routes bookings to the most relevant PR consultant or team.
Key benefits for PR agencies
Key benefits for PR agencies
Transform your agency's client engagement with automated, intelligent scheduling and lead routing.
Transform your agency's client engagement with automated, intelligent scheduling and lead routing.
01
Faster response to media and client inquiries
Cal.com ensures urgent or high-value requests are routed to the right specialist, enabling your team to respond quickly and win more coverage.
02
Streamlined scheduling for diverse PR teams
Handle multiple service lines and client types by routing leads based on topic, industry, or campaign focus.
03
Seamless integration with your PR tech stack
Connect Cal.com to your CRM, comms tools, and email for end-to-end workflow automation.
04
Data-driven insights for agency growth
Track inquiry types, response times, and team workload to optimize operations and demonstrate value to clients.
Essential features for scalable PR agency workflows
Essential features for scalable PR agency workflows
Flexible, open scheduling infrastructure designed for fast-paced communications teams.
Flexible, open scheduling infrastructure designed for fast-paced communications teams.
Attribute-based routing
Route incoming leads to team members specializing in the relevant industry, service, or client size.
Ownership assignment
Automatically assign repeat clients or media contacts to the appropriate account manager or PR lead.
Advanced routing analytics
Monitor booking trends, campaign workload, and response times for transparent reporting and optimization.
Fully customizable forms
Tailor intake forms with your agency branding and gather exactly the information you need.
Multi-step workflows
Guide clients and journalists through a seamless, step-by-step process for consultation or briefing requests.
API-first architecture
Integrate Cal.com into your agency’s website, client portal, or CRM with powerful APIs and webhooks.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
Frequently asked questions
Frequently asked questions
These are some of our most frequently asked questions.
These are some of our most frequently asked questions.
How does Cal.com help PR agencies qualify and route client leads?
Cal.com lets you build forms that capture inquiry details, then automatically routes leads to the right PR specialist based on topic, urgency, or campaign type. This reduces manual triage and ensures every lead is handled by the best team member.
Can Cal.com route media inquiries to subject matter experts?
Yes. You can configure routing logic to direct journalists and media requests to the appropriate spokesperson or subject matter expert within your agency.
Is Cal.com secure and compliant for handling confidential client communications?
Cal.com is open-source, can be self-hosted, and offers robust security controls to protect sensitive client and media data. Compliance with privacy standards is built in.
Can I integrate Cal.com with our PR agency’s CRM and email tools?
Absolutely. Cal.com offers integrations with leading CRMs, email platforms, and Slack, so all inquiries and bookings sync with your existing workflow.
How does Cal.com support agencies with multiple service lines or offices?
You can define custom routing rules for each service, region, or office location, ensuring inquiries always reach the right team or consultant.
How customizable are the routing forms for agency branding?
Cal.com forms are fully customizable. You can add your logo, adjust colors, and include specific questions that reflect your agency’s brand and services.
What does implementation look like for a mid-sized PR agency?
Setup is fast and straightforward. You can launch routing forms and integrate with your website or CRM in minutes. Support and documentation are available to guide your team.
How does Cal.com help PR agencies qualify and route client leads?
Cal.com lets you build forms that capture inquiry details, then automatically routes leads to the right PR specialist based on topic, urgency, or campaign type. This reduces manual triage and ensures every lead is handled by the best team member.
Can Cal.com route media inquiries to subject matter experts?
Yes. You can configure routing logic to direct journalists and media requests to the appropriate spokesperson or subject matter expert within your agency.
Is Cal.com secure and compliant for handling confidential client communications?
Cal.com is open-source, can be self-hosted, and offers robust security controls to protect sensitive client and media data. Compliance with privacy standards is built in.
Can I integrate Cal.com with our PR agency’s CRM and email tools?
Absolutely. Cal.com offers integrations with leading CRMs, email platforms, and Slack, so all inquiries and bookings sync with your existing workflow.
How does Cal.com support agencies with multiple service lines or offices?
You can define custom routing rules for each service, region, or office location, ensuring inquiries always reach the right team or consultant.
How customizable are the routing forms for agency branding?
Cal.com forms are fully customizable. You can add your logo, adjust colors, and include specific questions that reflect your agency’s brand and services.
What does implementation look like for a mid-sized PR agency?
Setup is fast and straightforward. You can launch routing forms and integrate with your website or CRM in minutes. Support and documentation are available to guide your team.
How does Cal.com help PR agencies qualify and route client leads?
Cal.com lets you build forms that capture inquiry details, then automatically routes leads to the right PR specialist based on topic, urgency, or campaign type. This reduces manual triage and ensures every lead is handled by the best team member.
Can Cal.com route media inquiries to subject matter experts?
Yes. You can configure routing logic to direct journalists and media requests to the appropriate spokesperson or subject matter expert within your agency.
Is Cal.com secure and compliant for handling confidential client communications?
Cal.com is open-source, can be self-hosted, and offers robust security controls to protect sensitive client and media data. Compliance with privacy standards is built in.
Can I integrate Cal.com with our PR agency’s CRM and email tools?
Absolutely. Cal.com offers integrations with leading CRMs, email platforms, and Slack, so all inquiries and bookings sync with your existing workflow.
How does Cal.com support agencies with multiple service lines or offices?
You can define custom routing rules for each service, region, or office location, ensuring inquiries always reach the right team or consultant.
How customizable are the routing forms for agency branding?
Cal.com forms are fully customizable. You can add your logo, adjust colors, and include specific questions that reflect your agency’s brand and services.
What does implementation look like for a mid-sized PR agency?
Setup is fast and straightforward. You can launch routing forms and integrate with your website or CRM in minutes. Support and documentation are available to guide your team.
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Free up your time. We've got your scheduling covered. Try Cal.com now!
Automate lead routing and client engagement. Try Cal.com today.
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources