Effortless lead routing for real estate sales teams
Effortless lead routing for real estate sales teams
Connect property buyers and sellers with the right agents every time using Cal.com's open scheduling infrastructure.
Connect property buyers and sellers with the right agents every time using Cal.com's open scheduling infrastructure.
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
How automated routing works for real estate teams
How automated routing works for real estate teams
Route buyers and sellers to the right real estate agent in just a few clicks.
Route buyers and sellers to the right real estate agent in just a few clicks.
01
Set up tailored routing forms
Create custom booking forms that capture property type, location, budget, and buyer or seller status. These forms ensure each lead provides the right details before scheduling.
02
Gather lead information
Let prospective clients fill out forms on your website or landing pages—collecting vital information needed to match them with the right agent.
03
Connect leads to the right agent
Based on each lead’s responses, Cal.com automatically routes them to the most suitable real estate agent, ensuring a faster and more relevant experience.
Why real estate teams choose Cal.com
Why real estate teams choose Cal.com
Unlock productivity and close deals faster with smarter lead routing.
Unlock productivity and close deals faster with smarter lead routing.
01
Increase agent productivity
Automate lead assignment and reduce manual coordination so agents spend more time selling and less time managing bookings.
02
Accelerate deal cycles
Instantly connect motivated buyers and sellers with the most relevant agent, resulting in faster follow-ups and higher conversion rates.
03
Deliver a better client experience
Ensure every client is matched with an agent who understands their needs, improving satisfaction and engagement from the first interaction.
04
Gain actionable insights
Track routing performance and agent workloads with built-in analytics, helping you optimize team efficiency and client outcomes.
Key features for real estate sales routing
Key features for real estate sales routing
Flexible, reliable, and built for growth—discover what sets Cal.com apart.
Flexible, reliable, and built for growth—discover what sets Cal.com apart.
Customizable routing forms
Easily build dynamic forms to capture property preferences, locations, budgets, and more for precise lead qualification.
Attribute-based routing logic
Assign leads automatically based on property type, location, agent specialty, or language—no more manual sorting.
CRM and real estate platform integrations
Sync with your CRM or property management tools to keep client records and bookings up to date.
Ownership assignment
Always route repeat clients or returning leads to their designated agent for a seamless relationship.
Multi-agent round robin
Distribute new leads evenly among agents or prioritize based on custom attributes such as expertise or availability.
Real-time analytics and reporting
Monitor routing performance, track agent utilization, and optimize workflows with actionable insights.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
Frequently asked questions
Frequently asked questions
These are some of our most frequently asked questions.
These are some of our most frequently asked questions.
How does Cal.com routing help real estate teams manage leads more efficiently?
Cal.com automatically collects client preferences and requirements, then matches each inquiry to the most suitable agent—eliminating manual distribution and follow-up delays. This ensures faster response times and higher conversion rates for your team.
Can routing forms be customized for different real estate services, such as residential and commercial?
Yes. Cal.com's routing forms are fully customizable, allowing you to create distinct intake flows for residential, commercial, rentals, or luxury listings. Tailor questions and routing logic to fit your unique business segments.
Does Cal.com integrate with popular real estate CRMs like Salesforce or HubSpot?
Absolutely. Cal.com offers integrations with leading CRMs, allowing all lead and booking data to sync with your existing sales pipeline. This ensures agents always have up-to-date information for every client.
Can I route repeat clients to their original agent automatically?
Yes. With ownership assignment, Cal.com ensures repeat buyers or sellers are directed to their original agent, preserving valuable client relationships and supporting consistent service.
Is it possible to embed Cal.com routing forms on my agency's website or marketing landing pages?
Definitely. You can embed routing forms directly on your website or landing pages, delivering a seamless scheduling experience for prospective clients without redirecting them away from your online presence.
How does attribute-based routing improve the lead assignment process for real estate agencies?
Attribute-based routing matches leads to agents by criteria such as property type, location, price range, or language spoken. This ensures every inquiry reaches the agent best equipped to help, improving outcomes for both your team and your clients.
What are the implementation options for real estate agencies concerned about data security?
Cal.com can be self-hosted or run in the cloud. Self-hosting ensures your client and deal data stays within your infrastructure, meeting compliance requirements and offering full control over security.
How does Cal.com routing help real estate teams manage leads more efficiently?
Cal.com automatically collects client preferences and requirements, then matches each inquiry to the most suitable agent—eliminating manual distribution and follow-up delays. This ensures faster response times and higher conversion rates for your team.
Can routing forms be customized for different real estate services, such as residential and commercial?
Yes. Cal.com's routing forms are fully customizable, allowing you to create distinct intake flows for residential, commercial, rentals, or luxury listings. Tailor questions and routing logic to fit your unique business segments.
Does Cal.com integrate with popular real estate CRMs like Salesforce or HubSpot?
Absolutely. Cal.com offers integrations with leading CRMs, allowing all lead and booking data to sync with your existing sales pipeline. This ensures agents always have up-to-date information for every client.
Can I route repeat clients to their original agent automatically?
Yes. With ownership assignment, Cal.com ensures repeat buyers or sellers are directed to their original agent, preserving valuable client relationships and supporting consistent service.
Is it possible to embed Cal.com routing forms on my agency's website or marketing landing pages?
Definitely. You can embed routing forms directly on your website or landing pages, delivering a seamless scheduling experience for prospective clients without redirecting them away from your online presence.
How does attribute-based routing improve the lead assignment process for real estate agencies?
Attribute-based routing matches leads to agents by criteria such as property type, location, price range, or language spoken. This ensures every inquiry reaches the agent best equipped to help, improving outcomes for both your team and your clients.
What are the implementation options for real estate agencies concerned about data security?
Cal.com can be self-hosted or run in the cloud. Self-hosting ensures your client and deal data stays within your infrastructure, meeting compliance requirements and offering full control over security.
How does Cal.com routing help real estate teams manage leads more efficiently?
Cal.com automatically collects client preferences and requirements, then matches each inquiry to the most suitable agent—eliminating manual distribution and follow-up delays. This ensures faster response times and higher conversion rates for your team.
Can routing forms be customized for different real estate services, such as residential and commercial?
Yes. Cal.com's routing forms are fully customizable, allowing you to create distinct intake flows for residential, commercial, rentals, or luxury listings. Tailor questions and routing logic to fit your unique business segments.
Does Cal.com integrate with popular real estate CRMs like Salesforce or HubSpot?
Absolutely. Cal.com offers integrations with leading CRMs, allowing all lead and booking data to sync with your existing sales pipeline. This ensures agents always have up-to-date information for every client.
Can I route repeat clients to their original agent automatically?
Yes. With ownership assignment, Cal.com ensures repeat buyers or sellers are directed to their original agent, preserving valuable client relationships and supporting consistent service.
Is it possible to embed Cal.com routing forms on my agency's website or marketing landing pages?
Definitely. You can embed routing forms directly on your website or landing pages, delivering a seamless scheduling experience for prospective clients without redirecting them away from your online presence.
How does attribute-based routing improve the lead assignment process for real estate agencies?
Attribute-based routing matches leads to agents by criteria such as property type, location, price range, or language spoken. This ensures every inquiry reaches the agent best equipped to help, improving outcomes for both your team and your clients.
What are the implementation options for real estate agencies concerned about data security?
Cal.com can be self-hosted or run in the cloud. Self-hosting ensures your client and deal data stays within your infrastructure, meeting compliance requirements and offering full control over security.
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Free up your time. We've got your scheduling covered. Try Cal.com now!
Connect buyers and sellers to the right agent and accelerate your sales process—experience Cal.com today.
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources