Intelligent routing for sales and business development
Intelligent routing for sales and business development
Accelerate deals with seamless lead routing and scheduling for sales teams
Accelerate deals with seamless lead routing and scheduling for sales teams

Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Simple steps to smarter sales routing
Simple steps to smarter sales routing
Effortlessly match prospects to the right sales or business development rep with easy automation.
Effortlessly match prospects to the right sales or business development rep with easy automation.
01
Define your sales routing rules
Set up logic to assign leads based on region, company size, product interest, or existing account ownership.

02
Let prospects share their details
Capture key information from leads with customizable forms, qualifying and segmenting them instantly.

03
Automatically assign and schedule
Cal.com routes each prospect to the best-fit rep and offers instant meeting booking, reducing delays and manual work.

Unlock sales productivity with routing automation
Unlock sales productivity with routing automation
Increase conversions, eliminate scheduling friction, and empower your sales team to focus on closing deals.
Increase conversions, eliminate scheduling friction, and empower your sales team to focus on closing deals.

01
Shorten your sales cycle
Remove bottlenecks by automatically routing leads to available reps and giving prospects instant access to book meetings.
02
Boost lead conversion rates
Reduce response times and ensure every qualified lead connects with the best-fit team member, maximizing conversion opportunities.


03
Eliminate manual scheduling
Say goodbye to time-consuming lead assignment and endless email back-and-forth. Cal.com automates the entire process.
04
Integrate with your sales stack
Seamlessly connect Cal.com with your CRM, email, and other sales tools to keep your workflows unified and efficient.

Advanced features for sales and business development teams
Advanced features for sales and business development teams
Designed to streamline lead management, qualification, and scheduling for revenue-focused organizations.
Designed to streamline lead management, qualification, and scheduling for revenue-focused organizations.
Attribute-based routing
Assign leads to reps based on territory, product line, or expertise, using flexible logic that adapts to your sales process.
Account ownership detection
Automatically route repeat or existing customers to their dedicated account owner for a personalized experience.
CRM and tool integrations
Sync with Salesforce, HubSpot, and other sales tools to keep data flowing and assignments accurate.
Customizable qualification forms
Collect key information from prospects up front to pre-qualify leads and match them to the right rep or team.
Multi-step forms for complex sales
Guide prospects through tailored questions and workflows, gathering all the data you need to route efficiently.
Actionable routing analytics
Track lead distribution, booking rates, and conversion data to optimize your sales workflows over time.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







Frequently asked questions
Frequently asked questions
These are some of our most frequently asked questions.
These are some of our most frequently asked questions.
How does Cal.com help sales teams qualify and route leads?
Cal.com lets you create custom qualification forms that collect essential lead details, then uses attribute-based logic to instantly route each lead to the right sales or business development representative. This eliminates manual assignment and ensures that prospects are always connected with the most appropriate contact.
Can Cal.com integrate with our CRM and sales tools?
Yes, Cal.com offers native integrations with popular CRMs like Salesforce and HubSpot, as well as email and calendar tools. This ensures your lead data and meeting assignments are always up to date and synced across your sales stack.
How does ownership assignment work for existing accounts?
Cal.com detects if a prospect is already assigned to a sales rep in your CRM. If so, the system automatically routes the booking to that account owner, ensuring continuity and a personalized experience.
Can we customize the qualification questions and routing logic?
Absolutely. You can fully tailor the forms and routing logic to match your sales workflow, including multi-step forms, conditional fields, and advanced assignment rules based on any captured data point.
Is Cal.com suitable for both inbound and outbound sales workflows?
Yes, Cal.com supports both inbound lead capture and outbound prospecting, making it easy for any sales workflow to automate scheduling and assignment, no matter the channel.
How do routing analytics help improve our sales process?
Cal.com provides detailed analytics on lead routing, booking rates, and rep performance. This insight helps you identify bottlenecks, optimize routing rules, and improve conversion rates over time.
What are the hosting and security options for enterprise sales teams?
Cal.com is open-source and supports both cloud and self-hosted deployments. This gives sales organizations full control over data, security, and compliance, while ensuring scalability for any team size.
How does Cal.com help sales teams qualify and route leads?
Cal.com lets you create custom qualification forms that collect essential lead details, then uses attribute-based logic to instantly route each lead to the right sales or business development representative. This eliminates manual assignment and ensures that prospects are always connected with the most appropriate contact.
Can Cal.com integrate with our CRM and sales tools?
Yes, Cal.com offers native integrations with popular CRMs like Salesforce and HubSpot, as well as email and calendar tools. This ensures your lead data and meeting assignments are always up to date and synced across your sales stack.
How does ownership assignment work for existing accounts?
Cal.com detects if a prospect is already assigned to a sales rep in your CRM. If so, the system automatically routes the booking to that account owner, ensuring continuity and a personalized experience.
Can we customize the qualification questions and routing logic?
Absolutely. You can fully tailor the forms and routing logic to match your sales workflow, including multi-step forms, conditional fields, and advanced assignment rules based on any captured data point.
Is Cal.com suitable for both inbound and outbound sales workflows?
Yes, Cal.com supports both inbound lead capture and outbound prospecting, making it easy for any sales workflow to automate scheduling and assignment, no matter the channel.
How do routing analytics help improve our sales process?
Cal.com provides detailed analytics on lead routing, booking rates, and rep performance. This insight helps you identify bottlenecks, optimize routing rules, and improve conversion rates over time.
What are the hosting and security options for enterprise sales teams?
Cal.com is open-source and supports both cloud and self-hosted deployments. This gives sales organizations full control over data, security, and compliance, while ensuring scalability for any team size.
How does Cal.com help sales teams qualify and route leads?
Cal.com lets you create custom qualification forms that collect essential lead details, then uses attribute-based logic to instantly route each lead to the right sales or business development representative. This eliminates manual assignment and ensures that prospects are always connected with the most appropriate contact.
Can Cal.com integrate with our CRM and sales tools?
Yes, Cal.com offers native integrations with popular CRMs like Salesforce and HubSpot, as well as email and calendar tools. This ensures your lead data and meeting assignments are always up to date and synced across your sales stack.
How does ownership assignment work for existing accounts?
Cal.com detects if a prospect is already assigned to a sales rep in your CRM. If so, the system automatically routes the booking to that account owner, ensuring continuity and a personalized experience.
Can we customize the qualification questions and routing logic?
Absolutely. You can fully tailor the forms and routing logic to match your sales workflow, including multi-step forms, conditional fields, and advanced assignment rules based on any captured data point.
Is Cal.com suitable for both inbound and outbound sales workflows?
Yes, Cal.com supports both inbound lead capture and outbound prospecting, making it easy for any sales workflow to automate scheduling and assignment, no matter the channel.
How do routing analytics help improve our sales process?
Cal.com provides detailed analytics on lead routing, booking rates, and rep performance. This insight helps you identify bottlenecks, optimize routing rules, and improve conversion rates over time.
What are the hosting and security options for enterprise sales teams?
Cal.com is open-source and supports both cloud and self-hosted deployments. This gives sales organizations full control over data, security, and compliance, while ensuring scalability for any team size.
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Free up your time. We've got your scheduling covered. Try Cal.com now!
See how intelligent routing can transform your lead management and unlock more revenue.

Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources