Smarter routing for sales and business development teams
Smarter routing for sales and business development teams
Connect your leads with the right sales expert, every time, using Cal.com’s powerful open scheduling infrastructure.
Connect your leads with the right sales expert, every time, using Cal.com’s powerful open scheduling infrastructure.
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
How intelligent routing transforms sales and business development
How intelligent routing transforms sales and business development
Turn every inbound lead into an opportunity with automated, intelligent routing for your sales team.
Turn every inbound lead into an opportunity with automated, intelligent routing for your sales team.
01
Design your routing flows
Set up custom routing forms that collect key details from prospects, such as company size, industry, or region, to ensure every inquiry is directed to the most relevant sales or business development representative.
02
Capture lead information
Leads provide information through your tailored forms, giving your team the insights needed for effective qualification and personalized responses.
03
Connect leads instantly
Cal.com automatically routes each lead to the right team member based on your defined rules, syncing with your CRM and enabling immediate follow-up.
Why sales teams choose Cal.com for routing
Why sales teams choose Cal.com for routing
Modern sales teams rely on Cal.com to deliver a seamless, data-driven connection between prospects and the right experts.
Modern sales teams rely on Cal.com to deliver a seamless, data-driven connection between prospects and the right experts.
01
Accelerate response times
With automated routing and instant notifications, your sales reps engage prospects faster, reducing lead response times and increasing conversion rates.
02
Eliminate manual lead assignment
Attribute-based routing ensures leads are matched with the best-fit team member, minimizing errors and freeing your team from repetitive work.
03
CRM and tool integration
Cal.com syncs with Salesforce, HubSpot, and other tools to ensure leads are always assigned based on ownership, history, or custom logic.
04
Fully customizable workflows
Open-source flexibility lets you adapt routing logic to your unique sales process, whether you’re a growing startup or a global enterprise.
What makes Cal.com stand out for sales routing?
What makes Cal.com stand out for sales routing?
Powerful, flexible features designed for revenue teams that demand results.
Powerful, flexible features designed for revenue teams that demand results.
Attribute-based routing
Route leads to the right sales rep based on any attribute, from territory to product expertise, with no-code or API-first setup.
Ownership assignment with CRM sync
Automatically assign leads to their existing account owner in Salesforce or HubSpot, maintaining continuity and data integrity.
Customizable multi-step forms
Build frictionless, multi-step forms to qualify leads and segment them before booking with your team.
Advanced analytics and insights
Track routing performance, booking rates, and conversion metrics directly in Cal.com’s Insights tab to optimize your sales funnel.
Open-source and self-hosted options
Enjoy the freedom to customize, self-host, and own your data with Cal.com's open scheduling infrastructure.
Seamless integrations
Connect Cal.com with your favorite sales tools, including Slack, Zapier, and custom APIs, to automate your workflow end to end.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
Frequently asked questions
Frequently asked questions
These are some of our most frequently asked questions.
These are some of our most frequently asked questions.
How does Cal.com routing help sales teams close more deals?
Cal.com eliminates the manual back-and-forth of lead assignment by automating the entire process. Leads are routed to the most qualified rep instantly, allowing your team to respond faster, personalize outreach, and focus on closing deals instead of managing calendars.
Can I integrate Cal.com with my CRM for ownership-based routing?
Yes. Cal.com integrates deeply with Salesforce, HubSpot, and other CRMs to route leads to the correct account owner automatically, ensuring seamless continuity and accurate tracking.
How flexible is the routing logic for complex sales teams?
Cal.com’s routing is fully customizable. You can route based on any combination of attributes such as region, product line, or team capacity, and even set up advanced ownership rules for enterprise sales orgs.
Do I need technical expertise to get started with routing?
No. Cal.com offers an intuitive, no-code interface for creating routing forms and logic. Developers can also use our API for more advanced configurations, but business users can launch routing in minutes.
Can I qualify leads before booking with my team?
Absolutely. Cal.com routing forms let you ask screening questions to segment and qualify leads before they book a meeting, so your team spends time only with the right prospects.
How does Cal.com handle handoff between business development reps and account executives?
Cal.com supports multi-step routing and handoff workflows. You can set up rules to route qualified leads from SDRs to AEs automatically, ensuring a seamless transition and clear accountability.
What makes Cal.com better than point solutions like Chili Piper or legacy tools?
Cal.com is open-source, API-first, and doesn’t lock you into rigid workflows or high per-seat pricing. You get flexibility, control, and powerful integrations that fit your unique sales process.
How does Cal.com routing help sales teams close more deals?
Cal.com eliminates the manual back-and-forth of lead assignment by automating the entire process. Leads are routed to the most qualified rep instantly, allowing your team to respond faster, personalize outreach, and focus on closing deals instead of managing calendars.
Can I integrate Cal.com with my CRM for ownership-based routing?
Yes. Cal.com integrates deeply with Salesforce, HubSpot, and other CRMs to route leads to the correct account owner automatically, ensuring seamless continuity and accurate tracking.
How flexible is the routing logic for complex sales teams?
Cal.com’s routing is fully customizable. You can route based on any combination of attributes such as region, product line, or team capacity, and even set up advanced ownership rules for enterprise sales orgs.
Do I need technical expertise to get started with routing?
No. Cal.com offers an intuitive, no-code interface for creating routing forms and logic. Developers can also use our API for more advanced configurations, but business users can launch routing in minutes.
Can I qualify leads before booking with my team?
Absolutely. Cal.com routing forms let you ask screening questions to segment and qualify leads before they book a meeting, so your team spends time only with the right prospects.
How does Cal.com handle handoff between business development reps and account executives?
Cal.com supports multi-step routing and handoff workflows. You can set up rules to route qualified leads from SDRs to AEs automatically, ensuring a seamless transition and clear accountability.
What makes Cal.com better than point solutions like Chili Piper or legacy tools?
Cal.com is open-source, API-first, and doesn’t lock you into rigid workflows or high per-seat pricing. You get flexibility, control, and powerful integrations that fit your unique sales process.
How does Cal.com routing help sales teams close more deals?
Cal.com eliminates the manual back-and-forth of lead assignment by automating the entire process. Leads are routed to the most qualified rep instantly, allowing your team to respond faster, personalize outreach, and focus on closing deals instead of managing calendars.
Can I integrate Cal.com with my CRM for ownership-based routing?
Yes. Cal.com integrates deeply with Salesforce, HubSpot, and other CRMs to route leads to the correct account owner automatically, ensuring seamless continuity and accurate tracking.
How flexible is the routing logic for complex sales teams?
Cal.com’s routing is fully customizable. You can route based on any combination of attributes such as region, product line, or team capacity, and even set up advanced ownership rules for enterprise sales orgs.
Do I need technical expertise to get started with routing?
No. Cal.com offers an intuitive, no-code interface for creating routing forms and logic. Developers can also use our API for more advanced configurations, but business users can launch routing in minutes.
Can I qualify leads before booking with my team?
Absolutely. Cal.com routing forms let you ask screening questions to segment and qualify leads before they book a meeting, so your team spends time only with the right prospects.
How does Cal.com handle handoff between business development reps and account executives?
Cal.com supports multi-step routing and handoff workflows. You can set up rules to route qualified leads from SDRs to AEs automatically, ensuring a seamless transition and clear accountability.
What makes Cal.com better than point solutions like Chili Piper or legacy tools?
Cal.com is open-source, API-first, and doesn’t lock you into rigid workflows or high per-seat pricing. You get flexibility, control, and powerful integrations that fit your unique sales process.
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Free up your time. We've got your scheduling covered. Try Cal.com now!
Create your optimized sales routing workflow with Cal.com today.
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources