Automated lead routing for SEO agencies
Automated lead routing for SEO agencies
Effortless client qualification and assignment for high-performing SEO teams
Effortless client qualification and assignment for high-performing SEO teams
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Simple setup for smarter SEO client routing
Simple setup for smarter SEO client routing
Guide new leads and clients to the right SEO specialists in just a few steps.
Guide new leads and clients to the right SEO specialists in just a few steps.
01
Design your routing forms
Tailor forms with questions that qualify SEO leads by project type, budget, and goals.
02
Capture essential client details
Clients answer your custom questions before booking, ensuring accurate qualification every time.
03
Route to the right SEO expert
Based on responses, leads are automatically connected with the most suitable team member—no manual sorting needed.
Growth benefits for SEO agencies
Growth benefits for SEO agencies
Unlock efficiency gains and client satisfaction with advanced routing for SEO workflows.
Unlock efficiency gains and client satisfaction with advanced routing for SEO workflows.
01
Faster lead qualification
Automate pre-sales qualification by collecting project details, goals, and budgets, reducing manual review for your team.
02
Higher conversion rates
Ensure every inquiry reaches the right SEO specialist, increasing the chance of successful onboarding and upsells.
03
Seamless team management
Assign leads to the right account manager or SEO team based on expertise, availability, and ownership for efficient workload distribution.
04
Enhanced insights
Track form responses and routing outcomes to optimize your lead pipeline and resource allocation.
Advanced features for SEO agencies
Advanced features for SEO agencies
Powerful routing, deep integrations, and flexible infrastructure designed for modern SEO teams.
Powerful routing, deep integrations, and flexible infrastructure designed for modern SEO teams.
Open-source and API-first architecture
Customize every aspect of your routing and scheduling workflow, or build integrations with your favorite marketing tools.
Attribute-based routing
Connect leads with SEO specialists based on attributes like project size, industry, or service focus.
CRM and project management integrations
Sync with tools like HubSpot, Salesforce, or Asana for seamless client handoffs and tracking.
Ownership assignment
Automatically route returning clients to their dedicated SEO account manager, maintaining consistency and trust.
Customizable forms and fields
Design multi-step, branded routing forms to match your agency’s client intake process.
Actionable analytics
Get real-time insights on lead sources, routing performance, and team utilization.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.
Frequently asked questions
Frequently asked questions
These are some of our most frequently asked questions.
These are some of our most frequently asked questions.
How can Cal.com help SEO agencies qualify leads automatically?
Cal.com enables SEO agencies to create custom routing forms that capture key project details, budgets, and goals. This information is used to instantly qualify leads and route them to the most suitable specialist, saving time and reducing manual screening.
Can I assign leads to specific SEO team members based on expertise?
Yes, with Cal.com’s attribute-based routing, you can assign leads according to service type, experience level, or client industry, ensuring every inquiry reaches the right person.
Does Cal.com integrate with our existing CRM or project management tools?
Absolutely. Cal.com offers integrations with popular platforms like HubSpot, Salesforce, and Asana, keeping your client data and project workflows connected.
Can I customize the intake questions for different SEO services?
Yes, you can fully customize your routing forms to ask questions specific to SEO audits, link building, content, or technical SEO, ensuring you collect the right information up front.
How does Cal.com handle returning clients or existing accounts?
Cal.com’s ownership assignment feature automatically routes returning clients to their dedicated account manager, maintaining seamless relationships and consistent service.
Is Cal.com secure and compliant for agency use?
Cal.com is built with enterprise-grade security, GDPR compliance, and flexible deployment options including self-hosting, making it suitable for agencies handling sensitive client data.
How quickly can I set up routing forms for my SEO agency?
Most agencies can launch their first routing form in minutes with Cal.com’s user-friendly, no-code interface. Advanced customization and integrations are also available as your needs grow.
How can Cal.com help SEO agencies qualify leads automatically?
Cal.com enables SEO agencies to create custom routing forms that capture key project details, budgets, and goals. This information is used to instantly qualify leads and route them to the most suitable specialist, saving time and reducing manual screening.
Can I assign leads to specific SEO team members based on expertise?
Yes, with Cal.com’s attribute-based routing, you can assign leads according to service type, experience level, or client industry, ensuring every inquiry reaches the right person.
Does Cal.com integrate with our existing CRM or project management tools?
Absolutely. Cal.com offers integrations with popular platforms like HubSpot, Salesforce, and Asana, keeping your client data and project workflows connected.
Can I customize the intake questions for different SEO services?
Yes, you can fully customize your routing forms to ask questions specific to SEO audits, link building, content, or technical SEO, ensuring you collect the right information up front.
How does Cal.com handle returning clients or existing accounts?
Cal.com’s ownership assignment feature automatically routes returning clients to their dedicated account manager, maintaining seamless relationships and consistent service.
Is Cal.com secure and compliant for agency use?
Cal.com is built with enterprise-grade security, GDPR compliance, and flexible deployment options including self-hosting, making it suitable for agencies handling sensitive client data.
How quickly can I set up routing forms for my SEO agency?
Most agencies can launch their first routing form in minutes with Cal.com’s user-friendly, no-code interface. Advanced customization and integrations are also available as your needs grow.
How can Cal.com help SEO agencies qualify leads automatically?
Cal.com enables SEO agencies to create custom routing forms that capture key project details, budgets, and goals. This information is used to instantly qualify leads and route them to the most suitable specialist, saving time and reducing manual screening.
Can I assign leads to specific SEO team members based on expertise?
Yes, with Cal.com’s attribute-based routing, you can assign leads according to service type, experience level, or client industry, ensuring every inquiry reaches the right person.
Does Cal.com integrate with our existing CRM or project management tools?
Absolutely. Cal.com offers integrations with popular platforms like HubSpot, Salesforce, and Asana, keeping your client data and project workflows connected.
Can I customize the intake questions for different SEO services?
Yes, you can fully customize your routing forms to ask questions specific to SEO audits, link building, content, or technical SEO, ensuring you collect the right information up front.
How does Cal.com handle returning clients or existing accounts?
Cal.com’s ownership assignment feature automatically routes returning clients to their dedicated account manager, maintaining seamless relationships and consistent service.
Is Cal.com secure and compliant for agency use?
Cal.com is built with enterprise-grade security, GDPR compliance, and flexible deployment options including self-hosting, making it suitable for agencies handling sensitive client data.
How quickly can I set up routing forms for my SEO agency?
Most agencies can launch their first routing form in minutes with Cal.com’s user-friendly, no-code interface. Advanced customization and integrations are also available as your needs grow.
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Free up your time. We've got your scheduling covered. Try Cal.com now!
Start qualifying leads and assigning clients faster with Cal.com.
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources