Smarter routing for web development agencies
Smarter routing for web development agencies
Automate lead assignment and project intake with flexible, open-source scheduling tailored for agencies
Automate lead assignment and project intake with flexible, open-source scheduling tailored for agencies

Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Simple steps to automate client routing
Simple steps to automate client routing
Streamline your new project intake, qualify leads, and connect prospects to the right specialists in your agency.
Streamline your new project intake, qualify leads, and connect prospects to the right specialists in your agency.
01
Define your routing logic
Set up custom intake forms to gather project requirements, budget, and desired services from potential clients before booking.

02
Qualify and segment inquiries
Route leads based on client needs, company size, or project type, ensuring every inquiry reaches the ideal team member.

03
Book and assign instantly
Clients book directly with the right specialist or project manager, reducing manual back-and-forth and speeding up your sales cycle.

The benefits of automated routing for agencies
The benefits of automated routing for agencies
Drive growth with intelligent routing, advanced integrations, and a seamless booking experience for your clients.
Drive growth with intelligent routing, advanced integrations, and a seamless booking experience for your clients.

01
Accelerate project intake
Reduce manual triage and instantly assign inquiries to the best-fit developer or team, speeding up deal flow.
02
Enhance client experience
Deliver a frictionless scheduling and onboarding process, impressing clients from the very first interaction.


03
Centralize agency workflows
Unify scheduling, lead qualification, and team assignment in one open-source platform that grows with your agency.
04
Data-driven decisions
Track booking and routing analytics to optimize team performance and agency growth.

Features designed for modern web agencies
Features designed for modern web agencies
Powerful, flexible tools to automate scheduling, lead routing, and collaboration.
Powerful, flexible tools to automate scheduling, lead routing, and collaboration.
Attribute-based client routing
Match new project requests with the right developer or team based on tech stack, project type, or location.
CRM and project management integrations
Sync bookings and client data with your agency’s existing tools including HubSpot, Salesforce, and more.
Customizable intake forms
Gather key project requirements, timelines, and budgets up front with easy-to-build, no-code forms.
Round-robin and ownership assignment
Assign meetings based on team availability or route returning clients to their dedicated account manager.
Self-hosting and open-source flexibility
Deploy Cal.com on your own infrastructure for maximum security and control, or use our hosted solution.
Comprehensive analytics and reporting
Gain insights into project pipelines, lead sources, and individual team performance to drive agency strategy.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







Frequently asked questions
Frequently asked questions
These are some of our most frequently asked questions.
These are some of our most frequently asked questions.
How can web development agencies use Cal.com to qualify leads during the booking process?
Agencies can create custom intake forms that ask prospective clients about their project type, budget, timeline, and technical needs. Cal.com’s routing forms automatically segment and qualify leads so only serious, relevant inquiries reach your team.
Can Cal.com route new project requests to the right developer or team based on skills or availability?
Yes. Cal.com supports attribute-based routing, letting you assign bookings to team members based on expertise, tech stack, or current workload. You can set custom rules to ensure every inquiry is matched with the right specialist.
Does Cal.com integrate with agency CRMs or project management tools?
Absolutely. Cal.com offers direct integrations with popular CRMs like HubSpot and Salesforce, as well as tools like Slack, Trello, and Notion. This keeps your project pipeline and communications in sync.
Is it possible to self-host Cal.com for enhanced data privacy?
Yes, Cal.com is open source and can be fully self-hosted, giving agencies complete control over client data and compliance requirements. You can also choose our secure hosted solution.
How does Cal.com help agencies manage high volumes of client inquiries?
Cal.com automates the intake, qualification, and assignment process, eliminating manual triage. Advanced routing logic, analytics, and integrations let you efficiently manage large volumes while personalizing the client experience.
Can I customize the booking flow to match my agency’s brand and workflow?
Yes, Cal.com offers white-labeling and extensive customization. You can tailor forms, booking pages, and routing logic to reflect your brand and streamline your agency’s unique workflow.
What is the pricing model for agencies looking to use Cal.com’s routing features?
Cal.com offers flexible pricing. Routing features are available as part of the Organizations suite, with per-user pricing and scalable options for agencies of all sizes. Visit our pricing page for details.
How can web development agencies use Cal.com to qualify leads during the booking process?
Agencies can create custom intake forms that ask prospective clients about their project type, budget, timeline, and technical needs. Cal.com’s routing forms automatically segment and qualify leads so only serious, relevant inquiries reach your team.
Can Cal.com route new project requests to the right developer or team based on skills or availability?
Yes. Cal.com supports attribute-based routing, letting you assign bookings to team members based on expertise, tech stack, or current workload. You can set custom rules to ensure every inquiry is matched with the right specialist.
Does Cal.com integrate with agency CRMs or project management tools?
Absolutely. Cal.com offers direct integrations with popular CRMs like HubSpot and Salesforce, as well as tools like Slack, Trello, and Notion. This keeps your project pipeline and communications in sync.
Is it possible to self-host Cal.com for enhanced data privacy?
Yes, Cal.com is open source and can be fully self-hosted, giving agencies complete control over client data and compliance requirements. You can also choose our secure hosted solution.
How does Cal.com help agencies manage high volumes of client inquiries?
Cal.com automates the intake, qualification, and assignment process, eliminating manual triage. Advanced routing logic, analytics, and integrations let you efficiently manage large volumes while personalizing the client experience.
Can I customize the booking flow to match my agency’s brand and workflow?
Yes, Cal.com offers white-labeling and extensive customization. You can tailor forms, booking pages, and routing logic to reflect your brand and streamline your agency’s unique workflow.
What is the pricing model for agencies looking to use Cal.com’s routing features?
Cal.com offers flexible pricing. Routing features are available as part of the Organizations suite, with per-user pricing and scalable options for agencies of all sizes. Visit our pricing page for details.
How can web development agencies use Cal.com to qualify leads during the booking process?
Agencies can create custom intake forms that ask prospective clients about their project type, budget, timeline, and technical needs. Cal.com’s routing forms automatically segment and qualify leads so only serious, relevant inquiries reach your team.
Can Cal.com route new project requests to the right developer or team based on skills or availability?
Yes. Cal.com supports attribute-based routing, letting you assign bookings to team members based on expertise, tech stack, or current workload. You can set custom rules to ensure every inquiry is matched with the right specialist.
Does Cal.com integrate with agency CRMs or project management tools?
Absolutely. Cal.com offers direct integrations with popular CRMs like HubSpot and Salesforce, as well as tools like Slack, Trello, and Notion. This keeps your project pipeline and communications in sync.
Is it possible to self-host Cal.com for enhanced data privacy?
Yes, Cal.com is open source and can be fully self-hosted, giving agencies complete control over client data and compliance requirements. You can also choose our secure hosted solution.
How does Cal.com help agencies manage high volumes of client inquiries?
Cal.com automates the intake, qualification, and assignment process, eliminating manual triage. Advanced routing logic, analytics, and integrations let you efficiently manage large volumes while personalizing the client experience.
Can I customize the booking flow to match my agency’s brand and workflow?
Yes, Cal.com offers white-labeling and extensive customization. You can tailor forms, booking pages, and routing logic to reflect your brand and streamline your agency’s unique workflow.
What is the pricing model for agencies looking to use Cal.com’s routing features?
Cal.com offers flexible pricing. Routing features are available as part of the Organizations suite, with per-user pricing and scalable options for agencies of all sizes. Visit our pricing page for details.
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Free up your time. We've got your scheduling covered. Try Cal.com now!
Automate your client onboarding and project assignment process. Start with Cal.com for free or book a tailored demo for your agency.

Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources