Seamless routing for account management teams
Seamless routing for account management teams
Automate and optimize B2B account management with intelligent routing, open-source flexibility, and robust integrations.
Automate and optimize B2B account management with intelligent routing, open-source flexibility, and robust integrations.

Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Simple steps to smarter account routing
Simple steps to smarter account routing
Effortlessly connect clients with the right account managers using these straightforward steps.
Effortlessly connect clients with the right account managers using these straightforward steps.
01
Set up your routing logic
Customize routing forms to collect key account details and define logic that matches clients to the most suitable account manager.

02
Collect client information
Clients provide relevant information prior to booking, ensuring you capture all necessary context for account assignments.

03
Route clients to their account manager
Based on responses and CRM data, Cal.com automatically assigns clients to the right account owner or team member.

Boost client satisfaction with automated account routing
Boost client satisfaction with automated account routing
Deliver a seamless client experience while giving your team more time to focus on building relationships.
Deliver a seamless client experience while giving your team more time to focus on building relationships.

01
Automate account assignments
Reduce manual work by automatically routing clients to their account manager using advanced logic and CRM integrations.
02
Enhance client relationships
Ensure every client connects with the correct account manager quickly, improving satisfaction and retention.


03
Scale account management operations
Adapt your routing flows as your team grows, all while maintaining efficient, error-free assignments.
04
Gain actionable insights
Track routing performance and account engagement to continuously improve your process.

Advanced features for account management teams
Advanced features for account management teams
Powerful tools designed for B2B account management and client success.
Powerful tools designed for B2B account management and client success.
CRM-integrated routing forms
Connect Cal.com with Salesforce or HubSpot to pull ownership data and route clients based on current account assignments.
Attribute-based routing logic
Assign clients based on customizable attributes such as industry, company size, or region, ensuring the best fit every time.
Ownership assignment automation
Automatically assign clients to their dedicated account manager, reducing manual handoff and errors.
Multi-step intake forms
Break down the booking process, collecting complex client information without friction.
Role-based access controls
Ensure only authorized team members can access sensitive client data and routing logic.
Detailed analytics and reporting
Monitor routing outcomes and team performance with in-depth analytics.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







Frequently asked questions
Frequently asked questions
These are some of our most frequently asked questions.
These are some of our most frequently asked questions.
How does Cal.com automate account manager assignment for B2B teams?
Cal.com uses advanced routing logic combined with CRM integrations to automatically assign clients to their existing account manager or the most suitable team member, minimizing manual effort and reducing errors.
Can Cal.com connect to our existing CRM for routing?
Yes, Cal.com integrates with leading CRMs like Salesforce and HubSpot, allowing you to sync account data and ownership for seamless routing assignments.
Is the routing logic customizable for different account management structures?
Absolutely. You can create custom routing rules based on attributes such as industry, client tier, region, or any data point you collect, ensuring every client is matched to the right manager.
How does Cal.com handle new vs. existing clients in routing?
Cal.com can differentiate between new and existing clients by referencing CRM ownership fields. Existing clients are routed to their assigned manager, while new clients are matched based on your logic or round robin.
Can we self-host Cal.com for compliance or security needs?
Yes, Cal.com offers self-hosting, giving you complete control over your scheduling infrastructure and data to meet security or compliance requirements.
What reporting is available on account routing performance?
Cal.com provides detailed analytics on routing flows, assignment effectiveness, and team performance, enabling you to optimize your account management process.
How does Cal.com protect sensitive client information during routing?
Cal.com features robust role-based access controls and data encryption to safeguard client information throughout the routing and scheduling process.
How does Cal.com automate account manager assignment for B2B teams?
Cal.com uses advanced routing logic combined with CRM integrations to automatically assign clients to their existing account manager or the most suitable team member, minimizing manual effort and reducing errors.
Can Cal.com connect to our existing CRM for routing?
Yes, Cal.com integrates with leading CRMs like Salesforce and HubSpot, allowing you to sync account data and ownership for seamless routing assignments.
Is the routing logic customizable for different account management structures?
Absolutely. You can create custom routing rules based on attributes such as industry, client tier, region, or any data point you collect, ensuring every client is matched to the right manager.
How does Cal.com handle new vs. existing clients in routing?
Cal.com can differentiate between new and existing clients by referencing CRM ownership fields. Existing clients are routed to their assigned manager, while new clients are matched based on your logic or round robin.
Can we self-host Cal.com for compliance or security needs?
Yes, Cal.com offers self-hosting, giving you complete control over your scheduling infrastructure and data to meet security or compliance requirements.
What reporting is available on account routing performance?
Cal.com provides detailed analytics on routing flows, assignment effectiveness, and team performance, enabling you to optimize your account management process.
How does Cal.com protect sensitive client information during routing?
Cal.com features robust role-based access controls and data encryption to safeguard client information throughout the routing and scheduling process.
How does Cal.com automate account manager assignment for B2B teams?
Cal.com uses advanced routing logic combined with CRM integrations to automatically assign clients to their existing account manager or the most suitable team member, minimizing manual effort and reducing errors.
Can Cal.com connect to our existing CRM for routing?
Yes, Cal.com integrates with leading CRMs like Salesforce and HubSpot, allowing you to sync account data and ownership for seamless routing assignments.
Is the routing logic customizable for different account management structures?
Absolutely. You can create custom routing rules based on attributes such as industry, client tier, region, or any data point you collect, ensuring every client is matched to the right manager.
How does Cal.com handle new vs. existing clients in routing?
Cal.com can differentiate between new and existing clients by referencing CRM ownership fields. Existing clients are routed to their assigned manager, while new clients are matched based on your logic or round robin.
Can we self-host Cal.com for compliance or security needs?
Yes, Cal.com offers self-hosting, giving you complete control over your scheduling infrastructure and data to meet security or compliance requirements.
What reporting is available on account routing performance?
Cal.com provides detailed analytics on routing flows, assignment effectiveness, and team performance, enabling you to optimize your account management process.
How does Cal.com protect sensitive client information during routing?
Cal.com features robust role-based access controls and data encryption to safeguard client information throughout the routing and scheduling process.
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Free up your time. We've got your scheduling covered. Try Cal.com now!
Automate client assignments and elevate your B2B relationships with Cal.com.

Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources