![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M 16.071 12.955 L 16.071 9.651 C 16.071 8.941 15.496 8.365 14.786 8.365 L 9.643 8.365 L 9.643 5.061 C 10.897 4.737 11.714 3.532 11.551 2.247 C 11.388 0.963 10.295 0 9 0 C 7.705 0 6.612 0.963 6.449 2.247 C 6.286 3.532 7.103 4.737 8.357 5.061 L 8.357 8.365 L 3.214 8.365 C 2.504 8.365 1.929 8.941 1.929 9.651 L 1.929 12.955 C 0.675 13.279 -0.142 14.484 0.021 15.769 C 0.184 17.053 1.277 18.016 2.572 18.016 C 3.866 18.016 4.959 17.053 5.122 15.769 C 5.286 14.484 4.468 13.279 3.214 12.955 L 3.214 9.651 L 14.786 9.651 L 14.786 12.955 C 13.532 13.279 12.714 14.484 12.878 15.769 C 13.041 17.053 14.134 18.016 15.428 18.016 C 16.723 18.016 17.816 17.053 17.979 15.769 C 18.142 14.484 17.325 13.279 16.071 12.955 M 3.857 15.437 C 3.857 16.147 3.282 16.722 2.572 16.722 C 1.861 16.722 1.286 16.147 1.286 15.437 C 1.286 14.727 1.861 14.151 2.572 14.151 C 3.282 14.151 3.857 14.727 3.857 15.437 M 7.714 2.58 C 7.714 1.87 8.29 1.294 9 1.294 C 9.71 1.294 10.286 1.87 10.286 2.58 C 10.286 3.29 9.71 3.865 9 3.865 C 8.29 3.865 7.714 3.29 7.714 2.58 M 15.428 16.722 C 14.718 16.722 14.143 16.147 14.143 15.437 C 14.143 14.727 14.718 14.151 15.428 14.151 C 16.139 14.151 16.714 14.727 16.714 15.437 C 16.714 16.147 16.139 16.722 15.428 16.722" fill="rgb(0, 0, 0)" height="18.016311920580208px" id="GKXyVanMq" stroke-dasharray="0" stroke-linecap="butt" stroke-linejoin="miter" stroke-miterlimit="10" stroke-width="0.5" stroke="rgb(0, 0, 0)" transform="translate(3 3)" width="18px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg"><defs ><linearGradient id="t2lXByE48-2031533640-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgb(255, 255, 255)"/><stop offset="1" stop-color="rgb(227, 224, 244)"/></linearGradient><linearGradient id="CBS1bzkxF-2031533640-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgb(255, 255, 255)"/><stop offset="1" stop-color="rgb(227, 224, 244)"/></linearGradient><linearGradient id="Jd7AK81w9-2031533640-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgb(255, 255, 255)"/><stop offset="1" stop-color="rgb(227, 224, 244)"/></linearGradient></defs><g d="M 0 16 L 0 0 L 16 0 L 16 16 Z M 9.167 5.167 C 9.167 4.891 8.943 4.667 8.667 4.667 C 8.391 4.667 8.167 4.891 8.167 5.167 C 8.167 6.784 7.809 7.834 7.155 8.488 C 6.501 9.143 5.451 9.5 3.833 9.5 C 3.557 9.5 3.333 9.724 3.333 10 C 3.333 10.276 3.557 10.5 3.833 10.5 C 5.451 10.5 6.501 10.857 7.155 11.512 C 7.809 12.166 8.167 13.216 8.167 14.833 C 8.167 15.109 8.391 15.333 8.667 15.333 C 8.943 15.333 9.167 15.109 9.167 14.833 C 9.167 13.216 9.524 12.166 10.178 11.512 C 10.832 10.857 11.883 10.5 13.5 10.5 C 13.776 10.5 14 10.276 14 10 C 14 9.724 13.776 9.5 13.5 9.5 C 11.883 9.5 10.832 9.143 10.178 8.488 C 9.524 7.834 9.167 6.784 9.167 5.167 Z M 4 3.667 C 4 3.483 3.851 3.333 3.667 3.333 C 3.483 3.333 3.333 3.483 3.333 3.667 C 3.333 4.32 3.189 4.715 2.952 4.952 C 2.715 5.189 2.32 5.333 1.667 5.333 C 1.483 5.333 1.333 5.483 1.333 5.667 C 1.333 5.851 1.483 6 1.667 6 C 2.32 6 2.715 6.145 2.952 6.382 C 3.189 6.618 3.333 7.013 3.333 7.667 C 3.333 7.851 3.483 8 3.667 8 C 3.851 8 4 7.851 4 7.667 C 4 7.013 4.145 6.618 4.382 6.382 C 4.618 6.145 5.013 6 5.667 6 C 5.851 6 6 5.851 6 5.667 C 6 5.483 5.851 5.333 5.667 5.333 C 5.013 5.333 4.618 5.189 4.382 4.952 C 4.145 4.715 4 4.32 4 3.667 Z M 7.333 1 C 7.333 0.816 7.184 0.667 7 0.667 C 6.816 0.667 6.667 0.816 6.667 1 C 6.667 1.422 6.573 1.65 6.445 1.778 C 6.317 1.906 6.089 2 5.667 2 C 5.483 2 5.333 2.149 5.333 2.333 C 5.333 2.517 5.483 2.667 5.667 2.667 C 6.089 2.667 6.317 2.761 6.445 2.889 C 6.573 3.016 6.667 3.244 6.667 3.667 C 6.667 3.851 6.816 4 7 4 C 7.184 4 7.333 3.851 7.333 3.667 C 7.333 3.244 7.427 3.016 7.555 2.889 C 7.683 2.761 7.911 2.667 8.333 2.667 C 8.517 2.667 8.667 2.517 8.667 2.333 C 8.667 2.149 8.517 2 8.333 2 C 7.911 2 7.683 1.906 7.555 1.778 C 7.427 1.65 7.333 1.422 7.333 1 Z" fill="transparent" height="16px" id="aoZYv33vR" width="16px"><path d="M 0 16 L 0 0 L 16 0 L 16 16 Z" fill="transparent" height="16px" id="Z2uGmhW9f" width="16px"/><g d="M 7.833 4.5 C 7.833 4.224 7.609 4 7.333 4 C 7.057 4 6.833 4.224 6.833 4.5 C 6.833 6.117 6.476 7.168 5.822 7.822 C 5.168 8.476 4.117 8.833 2.5 8.833 C 2.224 8.833 2 9.057 2 9.333 C 2 9.61 2.224 9.833 2.5 9.833 C 4.117 9.833 5.168 10.191 5.822 10.845 C 6.476 11.499 6.833 12.549 6.833 14.167 C 6.833 14.443 7.057 14.667 7.333 14.667 C 7.609 14.667 7.833 14.443 7.833 14.167 C 7.833 12.549 8.191 11.499 8.845 10.845 C 9.499 10.191 10.549 9.833 12.167 9.833 C 12.443 9.833 12.667 9.61 12.667 9.333 C 12.667 9.057 12.443 8.833 12.167 8.833 C 10.549 8.833 9.499 8.476 8.845 7.822 C 8.191 7.168 7.833 6.117 7.833 4.5 Z M 2.667 3 C 2.667 2.816 2.517 2.667 2.333 2.667 C 2.149 2.667 2 2.816 2 3 C 2 3.654 1.855 4.048 1.618 4.285 C 1.382 4.522 0.987 4.667 0.333 4.667 C 0.149 4.667 0 4.816 0 5 C 0 5.184 0.149 5.333 0.333 5.333 C 0.987 5.333 1.382 5.478 1.618 5.715 C 1.855 5.952 2 6.346 2 7 C 2 7.184 2.149 7.333 2.333 7.333 C 2.517 7.333 2.667 7.184 2.667 7 C 2.667 6.346 2.811 5.952 3.048 5.715 C 3.285 5.478 3.68 5.333 4.333 5.333 C 4.517 5.333 4.667 5.184 4.667 5 C 4.667 4.816 4.517 4.667 4.333 4.667 C 3.68 4.667 3.285 4.522 3.048 4.285 C 2.811 4.048 2.667 3.654 2.667 3 Z M 6 0.333 C 6 0.149 5.851 0 5.667 0 C 5.483 0 5.333 0.149 5.333 0.333 C 5.333 0.756 5.239 0.984 5.112 1.112 C 4.984 1.239 4.756 1.333 4.333 1.333 C 4.149 1.333 4 1.483 4 1.667 C 4 1.851 4.149 2 4.333 2 C 4.756 2 4.984 2.094 5.112 2.222 C 5.239 2.35 5.333 2.578 5.333 3 C 5.333 3.184 5.483 3.333 5.667 3.333 C 5.851 3.333 6 3.184 6 3 C 6 2.578 6.094 2.35 6.222 2.222 C 6.35 2.094 6.578 2 7 2 C 7.184 2 7.333 1.851 7.333 1.667 C 7.333 1.483 7.184 1.333 7 1.333 C 6.578 1.333 6.35 1.239 6.222 1.112 C 6.094 0.984 6 0.756 6 0.333 Z" fill="transparent" height="14.66671286102295px" id="ae6ccdFme" transform="translate(1.333 0.667)" width="12.66663px"><path d="M 5.833 0.5 C 5.833 0.224 5.609 0 5.333 0 C 5.057 0 4.833 0.224 4.833 0.5 C 4.833 2.117 4.476 3.168 3.822 3.822 C 3.168 4.476 2.117 4.833 0.5 4.833 C 0.224 4.833 0 5.057 0 5.333 C 0 5.61 0.224 5.833 0.5 5.833 C 2.117 5.833 3.168 6.191 3.822 6.845 C 4.476 7.499 4.833 8.549 4.833 10.167 C 4.833 10.443 5.057 10.667 5.333 10.667 C 5.609 10.667 5.833 10.443 5.833 10.167 C 5.833 8.549 6.191 7.499 6.845 6.845 C 7.499 6.191 8.549 5.833 10.167 5.833 C 10.443 5.833 10.667 5.61 10.667 5.333 C 10.667 5.057 10.443 4.833 10.167 4.833 C 8.549 4.833 7.499 4.476 6.845 3.822 C 6.191 3.168 5.833 2.117 5.833 0.5 Z" fill="url(%23t2lXByE48-2031533640-linear-gradient)" height="10.66671px" id="t2lXByE48" transform="translate(2 4)" width="10.66663px"/><path d="M 2.667 0.333 C 2.667 0.149 2.517 0 2.333 0 C 2.149 0 2 0.149 2 0.333 C 2 0.987 1.855 1.382 1.618 1.618 C 1.382 1.855 0.987 2 0.333 2 C 0.149 2 0 2.149 0 2.333 C 0 2.517 0.149 2.667 0.333 2.667 C 0.987 2.667 1.382 2.811 1.618 3.048 C 1.855 3.285 2 3.68 2 4.333 C 2 4.517 2.149 4.667 2.333 4.667 C 2.517 4.667 2.667 4.517 2.667 4.333 C 2.667 3.68 2.811 3.285 3.048 3.048 C 3.285 2.811 3.68 2.667 4.333 2.667 C 4.517 2.667 4.667 2.517 4.667 2.333 C 4.667 2.149 4.517 2 4.333 2 C 3.68 2 3.285 1.855 3.048 1.618 C 2.811 1.382 2.667 0.987 2.667 0.333 Z" fill="url(%23CBS1bzkxF-2031533640-linear-gradient)" height="4.66667px" id="CBS1bzkxF" transform="translate(0 2.667)" width="4.66667px"/><path d="M 2 0.333 C 2 0.149 1.851 0 1.667 0 C 1.483 0 1.333 0.149 1.333 0.333 C 1.333 0.756 1.239 0.984 1.112 1.112 C 0.984 1.239 0.756 1.333 0.333 1.333 C 0.149 1.333 0 1.483 0 1.667 C 0 1.851 0.149 2 0.333 2 C 0.756 2 0.984 2.094 1.112 2.222 C 1.239 2.35 1.333 2.578 1.333 3 C 1.333 3.184 1.483 3.333 1.667 3.333 C 1.851 3.333 2 3.184 2 3 C 2 2.578 2.094 2.35 2.222 2.222 C 2.35 2.094 2.578 2 3 2 C 3.184 2 3.333 1.851 3.333 1.667 C 3.333 1.483 3.184 1.333 3 1.333 C 2.578 1.333 2.35 1.239 2.222 1.112 C 2.094 0.984 2 0.756 2 0.333 Z" fill="url(%23Jd7AK81w9-2031533640-linear-gradient)" height="3.333333px" id="Jd7AK81w9" transform="translate(4 0)" width="3.3333399999999997px"/></g></g></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><g d="M 2 8 C 0.895 8 0 7.105 0 6 L 0 2 C 0 0.895 0.895 0 2 0 L 6 0 C 7.105 0 8 0.895 8 2 L 8 6 C 8 7.105 7.105 8 6 8 Z M 4 8 L 4 12 C 4 13.105 4.895 14 6 14 L 10 14 M 12 18 C 10.895 18 10 17.105 10 16 L 10 12 C 10 10.895 10.895 10 12 10 L 16 10 C 17.105 10 18 10.895 18 12 L 18 16 C 18 17.105 17.105 18 16 18 Z" fill="transparent" height="18px" id="Ioh1JC5rr" transform="translate(3 3)" width="18px"><path d="M 2 8 C 0.895 8 0 7.105 0 6 L 0 2 C 0 0.895 0.895 0 2 0 L 6 0 C 7.105 0 8 0.895 8 2 L 8 6 C 8 7.105 7.105 8 6 8 Z" fill="transparent" height="8px" id="ZrCrI93dV" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" stroke="rgb(0, 0, 0)" width="8px"/><path d="M 0 0 L 0 4 C 0 5.105 0.895 6 2 6 L 6 6" fill="transparent" height="6px" id="emltWYAiE" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" stroke="rgb(0, 0, 0)" transform="translate(4 8)" width="6px"/><path d="M 2 8 C 0.895 8 0 7.105 0 6 L 0 2 C 0 0.895 0.895 0 2 0 L 6 0 C 7.105 0 8 0.895 8 2 L 8 6 C 8 7.105 7.105 8 6 8 Z" fill="transparent" height="8px" id="WpBecYDfi" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" stroke="rgb(0, 0, 0)" transform="translate(10 10)" width="8px"/></g></svg>)
01
Set up custom routing forms
Design intake forms that capture client needs, project scope, and service preferences before booking.
02
Let clients share their requirements
Clients complete your branded forms, providing information about their project, company, and timeline.
03
Route clients to the right team member or service
Based on responses, Cal.com automatically assigns clients to the ideal specialist or project team, ensuring every inquiry gets the attention it deserves.
01
Automate client intake
Route new leads and clients to the most relevant team members instantly, eliminating manual triage and back-and-forth emails.
02
Boost project efficiency
Ensure every client is matched with the right project manager or expert, improving delivery times and client satisfaction.
03
Centralize scheduling and communication
Manage all meetings, bookings, and assignments in one place, integrated with your existing tools for seamless agency operations.
04
Flexible, API-first infrastructure
Customize workflows and integrate Cal.com with your CRM, project management, and communication platforms—self-host or use the cloud.
Attribute-based routing
Assign new clients to the most suitable team based on project type, industry, or agency specialty.
Ownership assignment
Automatically match repeat clients to their dedicated account manager for a personalized experience.
Enhanced routing analytics
Gain insights into form responses and routing outcomes to optimize conversion and resource allocation.
Customizable routing logic
Create complex routing rules for varied service offerings, multi-team agencies, or high-volume lead intake.
Multi-step intake forms
Collect detailed project requirements and qualify leads before scheduling a meeting.
Native and custom integrations
Connect Cal.com to your CRM, Slack, email, and project tools for streamlined workflows.
How does Cal.com help agencies automate client intake and assignment?
Cal.com lets you create custom routing forms that capture client needs and automatically assign inquiries to the right team member or service, saving time and reducing manual effort.
Can Cal.com handle high volumes of agency bookings and team assignments?
Yes, Cal.com is built to scale with your agency, supporting high booking volumes, multi-team routing, and complex assignment logic without bottlenecks.
Is it possible to self-host Cal.com for data privacy and branding?
Absolutely. Agencies can self-host Cal.com for full control over data, branding, and compliance, or use our secure cloud service.
How does Cal.com integrate with agency tools like CRMs or project management software?
Cal.com offers native and API integrations with leading CRMs, project platforms, and communication tools, making it easy to sync data and automate workflows.
Can we customize intake forms and routing logic for different agency services?
Yes, the platform allows you to tailor forms and routing rules for each service line or department, ensuring every client gets the right experience.
Does Cal.com support white-labeling and client-facing branding for agencies?
Cal.com supports white-labeling, letting agencies present a fully branded scheduling and intake experience to their clients.
What kind of analytics does Cal.com provide to help agencies optimize their processes?
You can track form submissions, routing decisions, and booking trends in real time, helping you improve assignment, resource allocation, and client experience.
Free up your time. We've got your scheduling covered. Try Cal.com now!
Try Cal.com free or book a demo to see how open scheduling infrastructure transforms your workflow.
