Smart routing for florists and caterers
Smart routing for florists and caterers
Automate event booking and client routing for florists and catering businesses with Cal.com’s flexible scheduling infrastructure.
Automate event booking and client routing for florists and catering businesses with Cal.com’s flexible scheduling infrastructure.

Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Simple steps to automate event scheduling
Simple steps to automate event scheduling
See how Cal.com makes routing and booking effortless for florists and caterers.
See how Cal.com makes routing and booking effortless for florists and caterers.
01
Create tailored routing forms
Set up custom forms that gather client event details, preferences, and requirements, ensuring each inquiry is directed to the right specialist.

02
Let clients share event specifics
Clients fill out your forms, specifying event type, date, venue, floral or menu preferences, and budget, minimizing back-and-forth.

03
Route inquiries to the best-fit team member
Based on responses, Cal.com automatically assigns leads to the appropriate florist or caterer, ensuring fast, relevant follow-up.

Unlock efficiency for florists and caterers
Unlock efficiency for florists and caterers
Transform your event scheduling process with automation and smart routing.
Transform your event scheduling process with automation and smart routing.

01
Faster response times
Automatically assign inquiries to the right team member and reduce delays in client communication.
02
Personalized client experience
Route each client to the florist or caterer best suited for their needs, leading to higher satisfaction and repeat business.


03
Seamless team coordination
Ensure every team member is booked efficiently, reducing double-bookings and maximizing event coverage.
04
Flexible integration options
Connect with your existing CRM, email, and invoicing tools to keep your business running smoothly.

Robust scheduling features for event professionals
Robust scheduling features for event professionals
Explore the capabilities that help florists and caterers stand out.
Explore the capabilities that help florists and caterers stand out.
Custom routing logic
Define rules to match clients with the ideal team member based on event type, budget, or location.
Easy form customization
Build multi-step forms that capture all event details and preferences.
Automated calendar sync
Integrate directly with Google, Outlook, or Apple calendars to keep everyone updated.
CRM and payment integrations
Connect with tools like HubSpot, Salesforce, and Stripe for seamless lead management and invoicing.
Self-hosting and open-source flexibility
Host Cal.com on your own servers and customize workflows to fit your unique processes.
Insightful analytics
Track booking trends, top-performing services, and client feedback to improve your offerings.
All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







Frequently asked questions
Frequently asked questions
These are some of our most frequently asked questions.
These are some of our most frequently asked questions.
How can Cal.com help florists and caterers manage event bookings?
Cal.com eliminates manual coordination by automating client routing and event scheduling. It ensures every inquiry is matched with the right team member, saving time and reducing errors.
Can I customize the routing forms for different event types?
Yes, you can easily create and customize routing forms for weddings, corporate events, private parties, and more. Tailor questions to capture every detail you need from clients.
Does Cal.com integrate with my existing business tools?
Cal.com integrates with major calendar platforms, CRMs, and payment processors. You can connect your preferred tools to streamline workflow and communications.
Is it possible to set availability for specific florists or caterers?
Absolutely. Each team member can set their own availability, ensuring bookings only occur when they are free and avoiding scheduling conflicts.
How does Cal.com handle high volumes of inquiries during peak seasons?
Cal.com’s automated routing and round-robin assignment efficiently distribute leads among available team members, ensuring timely responses even during your busiest times.
Can I track and analyze my booking data?
Yes, Cal.com provides analytics on bookings, team performance, and client preferences. Use these insights to optimize services and grow your business.
Is Cal.com secure and does it protect client data?
Cal.com is built with security in mind, offering robust data protection whether you use the cloud or self-hosted options. Your client information remains safe and compliant.
How can Cal.com help florists and caterers manage event bookings?
Cal.com eliminates manual coordination by automating client routing and event scheduling. It ensures every inquiry is matched with the right team member, saving time and reducing errors.
Can I customize the routing forms for different event types?
Yes, you can easily create and customize routing forms for weddings, corporate events, private parties, and more. Tailor questions to capture every detail you need from clients.
Does Cal.com integrate with my existing business tools?
Cal.com integrates with major calendar platforms, CRMs, and payment processors. You can connect your preferred tools to streamline workflow and communications.
Is it possible to set availability for specific florists or caterers?
Absolutely. Each team member can set their own availability, ensuring bookings only occur when they are free and avoiding scheduling conflicts.
How does Cal.com handle high volumes of inquiries during peak seasons?
Cal.com’s automated routing and round-robin assignment efficiently distribute leads among available team members, ensuring timely responses even during your busiest times.
Can I track and analyze my booking data?
Yes, Cal.com provides analytics on bookings, team performance, and client preferences. Use these insights to optimize services and grow your business.
Is Cal.com secure and does it protect client data?
Cal.com is built with security in mind, offering robust data protection whether you use the cloud or self-hosted options. Your client information remains safe and compliant.
How can Cal.com help florists and caterers manage event bookings?
Cal.com eliminates manual coordination by automating client routing and event scheduling. It ensures every inquiry is matched with the right team member, saving time and reducing errors.
Can I customize the routing forms for different event types?
Yes, you can easily create and customize routing forms for weddings, corporate events, private parties, and more. Tailor questions to capture every detail you need from clients.
Does Cal.com integrate with my existing business tools?
Cal.com integrates with major calendar platforms, CRMs, and payment processors. You can connect your preferred tools to streamline workflow and communications.
Is it possible to set availability for specific florists or caterers?
Absolutely. Each team member can set their own availability, ensuring bookings only occur when they are free and avoiding scheduling conflicts.
How does Cal.com handle high volumes of inquiries during peak seasons?
Cal.com’s automated routing and round-robin assignment efficiently distribute leads among available team members, ensuring timely responses even during your busiest times.
Can I track and analyze my booking data?
Yes, Cal.com provides analytics on bookings, team performance, and client preferences. Use these insights to optimize services and grow your business.
Is Cal.com secure and does it protect client data?
Cal.com is built with security in mind, offering robust data protection whether you use the cloud or self-hosted options. Your client information remains safe and compliant.
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Free up your time. We've got your scheduling covered. Try Cal.com now!
Let Cal.com handle your bookings and client routing, so you can focus on creating memorable events.

Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or live chat.
Solutions
Use Cases
Resources