Workflows for email marketing

Automate scheduling for email marketing teams

Streamline your email campaign workflow with Cal.com automations.

Workflow/Email marketing reminder workflowSave

Trigger

When

Before event starts

How long before event starts?

24hours

Action

Do this

Send email to attendees

Sender name

Cal.com

Message template

Reminder

Trusted by fast-growing companies around the world

How automated workflows support email marketing

Easily schedule, send, and automate email campaigns

01

Choose your trigger

Start workflows before, after, or at specific campaign times.

02

Select your action

Send emails or trigger newsletter processes automatically.

03

Personalize content

Customize messages to fit your audience and campaign goals.

Better results for email marketing automation

Save time, reduce manual work, and improve campaign performance

Meeting reminder

now

Hi, this is a reminder that your email marketing meeting with Alex is in 30 mins

…
01

Save time on campaign setup

Automate repetitive steps in your email marketing process.

Bookings

Today

Tue, 13 May9:00am - 9:30amEmail marketing kickoff | Q2
Tue, 13 May10:30am - 11:00amEmail marketing team standup

This week

Tue, 14 May10:30am - 11:00amEmail marketing review
Tue, 14 May1:00pm - 1:30pmClient follow-up
02

Increase delivery reliability

Make sure emails and newsletters reach the right audience, on time.

Trigger

When

Before event starts

How long before event starts?

24hours

Action

Do this

Send email to attendees

Message template

Reminder
03

Improve message consistency

Use templates for a unified brand voice every campaign.
Email subjectAdd variable

Are you joining the email marketing session on {EVENT_DATE}

Normal BIlink

Hi {ATTENDEE},

Please confirm if you're still planning to attend by clicking the button below:

{CONFIRM_ATTENDANCE}

This reminder was triggered by a Workflow in Cal.

04

Flexible workflow options

Adjust your workflow for different campaign types and audiences.

Key features for email marketing teams

Automate, customize, and control your campaigns

API-first automations

Connect your favorite newsletter scheduling tools and services.

Template-based messages

Keep branding consistent across all email campaigns.

Easy campaign triggers

Start workflows by time, event, or audience actions.

Self-hosting options

Deploy on your infrastructure for full control.

Multi-channel notifications

Send updates by email, SMS, or WhatsApp.

Group campaign management

Coordinate workflows for team-based campaigns.

See how workflows keep your scheduling on track

Watch how Cal.com Workflows simplify scheduling, automate reminders and keep your meetings running smoothly. See real examples of how teams use workflows to reduce no-shows and save time.

All your key tools in sync with your meetings

Connects to Slack, Salesforce, and 100+ more. Bookings show up where your team already works.

Google CalendarOutlook CalendarApple CalendarZoom VideoGoogle MeetSalesforceHubSpot CRMSlackStripeZapierDatabuddyCal.com
Google CalendarOutlook CalendarApple CalendarZoom VideoGoogle MeetSalesforceHubSpot CRMSlackStripeZapierDatabuddyCal.com
  • Google CalendarChecks every calendar for conflicts and adds the booking.
  • Zoom VideoGives each booking its own meeting link.
  • SalesforceLogs the meeting on the contact and routes to the owner.
  • HubSpot CRMAdds bookings to contacts and deals.
  • SlackTells the team the moment a meeting is booked.
  • StripeTakes payment when the slot is booked.
  • FramerPuts your booking page on a Framer site.
  • ElevenLabsGives voice agents a realistic AI voice.
  • LinearSets your status to out of office from your calendar.
  • Meta PixelMeasures bookings from your Meta ad campaigns.
  • UmamiCounts visits to your booking page, privately.
  • WhatsAppMeets your guests on a WhatsApp chat or video call.

Frequently asked questions

These are some of our most frequently asked questions.

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Don’t just take our word for it

Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.

  • Thrilled with this scheduling app—it's a game-changer. The intuitive interface and advanced features streamline my time management. The standout, however, is the incredible support team—swift, expert responses to every query. A perfect combo for seamless scheduling and top-notch customer service. P.s. Way better than Calendly
    Mickeyon Trustpilot
  • I just migrated from calendly to cal.com I'm liking it so far. I wasn't particularly displeased with calendly. It's fine. But I like that cal is OSS and my sub to calendly was coming up for renewal so I thought I'd check it out. Looks good.
    Kent C. Dodds 🌌@kentcdodds on X
  • 2 days of using @calcom is enough to never look back at calendly
    Anuvesh Singh@singh_anuvesh on X
  • Without a doubt the best calendar/scheduling application I have ever used. It has all of the advanced features I need while also being insanely intuitive and straightforward for both end-users and booking recipients. Love it!!
    davidvkimballon Trustpilot
  • (finally) made the move to @calcom after I couldn't find how to edit events in the calendly dashboard and I must say - dash is 10/10 Bravo @peer_rich and team (I should have moved over years ago!) OSS fam
    Ant Wilson@AntWilson on X
  • One of the best tools for scheduling and my favorite after so many other options tried.
    Denison Product Hunt
  • more elegant than Calendly, more open than Savvycal, cal.com works and it feels just right.
    flo merianon Product Hunt
  • This platform's open-source nature and flexible licensing are a developer's dream. Self-hosting and white-labeling empower personalization and seamless integration.
    Ahmed Elnaggaron Product Hunt
  • for the love of me, why do people still use Calendly? Just today I have seen products reference Calendly while they know of @calcom It's a no brainer for me to use , their brand is amazing, cool team + they even have more compelling features 🤷
    Rotimi Best@rotimi_best on X
  • Amazing. I've been sharing it with everyone I know. It's helped me create more events spontaneously, because of how smooth it is compared to Calendly and Harmonizely.
    Benon Product Hunt
  • Very easy to set up and start. Connected with my Google calendar without any problem. Connecting with Microsoft gives me an error. But other than that the user interface is very good.
    Pankaj Dixiton Product Hunt
  • Just gave it a go and it's definitely the easiest meeting I've ever scheduled! No context switching, no distractions, and works even better on mobile too.
    Aria Minaeion Product Hunt

Trusted by fast-growing companies around the world

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