
Workflows for florists and caterers that automate bookings
Workflows for florists and caterers that automate bookings
Automate consultations, tastings, and event prep so you can focus on designing menus and flowers, not chasing confirmations or reminders.
Automate consultations, tastings, and event prep so you can focus on designing menus and flowers, not chasing confirmations or reminders.

Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
How it works
How it works
Fast to set up, flexible to customize, and reliable at scale
Fast to set up, flexible to customize, and reliable at scale
01
Create bookable event types
Publish bookable links for wedding florist consultation, tasting appointment catering, and delivery or setup windows. Add buffers, capacity limits, and required questions to collect menu preferences and flower styles.

02
Automate reminders and tasks
Schedule emails, SMS or WhatsApp reminders, plus post-booking tasks like internal Slack alerts or CRM updates. Reduce no-shows and keep your production, kitchen, and delivery teams aligned.

03
Streamline payments and follow-ups
Collect deposits, require full payment, or capture a card on file. Send follow-ups for contracts, final counts, and seasonal flower arrangements updates, all tracked in a single workflow.

Benefits for florists and caterers
Benefits for florists and caterers
Less back-and-forth, more booked and prepared events
Less back-and-forth, more booked and prepared events

01
Convert more consultations and tastings
Replace manual coordination with self-serve booking that fits your calendar rules. Offer clear slots for wedding florist consultation and tasting appointment catering, then send instant confirmations. With automated reminders and reschedule links, prospects show up ready to buy. You capture intent at the peak moment, respond faster, and win more events without lifting a finger.
02
Eliminate no-shows and late changes
Automated email, SMS, and WhatsApp reminders reduce missed appointments for consults, tastings, site visits, and delivery windows. Add buffers, lock cutoff times, and route last-minute changes to the right teammate, so your prep and staffing stay on schedule.


03
Gather perfect briefs every time
Use intake forms to collect guest counts, dietary needs, venue details, and flower preferences. Customize questions to map your event catering packages and seasonal flower arrangements catalog. Responses sync to bookings, so your team has everything they need on one screen.
04
Orchestrate production and delivery
Trigger internal tasks when a tasting is booked or a proposal is accepted. Notify design, procurement, and kitchen teams in Slack, create tickets, and send timeline updates. With Cal.com’s API-first architecture and webhooks, your calendar becomes an operational command center.

Features built for event-driven teams
Features built for event-driven teams
Open, API-first scheduling that adapts to your workflows
Open, API-first scheduling that adapts to your workflows
Multi-channel reminders
Send branded reminders by email, SMS, and WhatsApp. Configure timing for consults, tastings, and delivery windows to cut no-shows and missed handoffs.
Custom intake and routing
Ask tailored questions, auto-route bookings to the right designer, chef, or venue lead based on package, date, or capacity.
Group and collective scheduling
Schedule multi-person tastings or venue walk-throughs. Ensure the chef, florist, and sales rep are all available before showing times.
Payments and deposits
Collect deposits at booking or require full payment. Support refunds, no-show fees, and automated receipts for clean bookkeeping.
Integrations and webhooks
Connect to Slack, CRMs, and internal tools. Use webhooks and our API to sync orders, proposals, and production timelines.
Open-source and self-hosting
Deploy in the cloud or self-host for compliance. Customize deeply with open-source flexibility and enterprise-grade controls.
See how workflows keep your scheduling on track
See how workflows keep your scheduling on track
Watch how Cal.com Workflows simplify scheduling, automate reminders and keep your meetings running smoothly. See real examples of how teams use workflows to reduce no-shows and save time.
Watch how Cal.com Workflows simplify scheduling, automate reminders and keep your meetings running smoothly. See real examples of how teams use workflows to reduce no-shows and save time.
Watch how Cal.com Workflows simplify scheduling, automate reminders and keep your meetings running smoothly. See real examples of how teams use workflows to reduce no-shows and save time.

All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







All your key tools in-sync with your meetings
Cal.com works with all apps already in your flow ensuring everything works perfectly together.







Frequently asked questions
Frequently asked questions
These are some of our most frequently asked questions.
These are some of our most frequently asked questions.
How do florists collect design preferences before a consult?
Add an intake form to the wedding florist consultation event. Capture inspiration photos, color palettes, budget, and venue details so your designer arrives prepared and the meeting stays focused.
Can we schedule paid tastings with deposits?
Yes. Enable payments on the tasting appointment catering event type. Require a deposit or full payment, then automate receipts and reminder messages to reduce cancellations.
How do we manage team availability across multiple locations?
Use round robin or collective events to route bookings to the right location or team. Set working hours, capacity limits, travel buffers, and location-specific rules to prevent conflicts.
Can we confirm final counts and menu choices automatically?
Create a follow-up workflow that sends an email or SMS link to confirm guest counts and selections. Time it to trigger a set number of days before the event date.
Do reminders support WhatsApp for destination weddings?
Yes. Reminders can be sent via email, SMS, and WhatsApp. Mix channels for international guests and customize timing for different event milestones.
How does Cal.com help with seasonal flower arrangements updates?
Use workflows to message clients about substitutions or seasonal availability. Include approval prompts and log responses directly on the booking for a clear audit trail.
Is self-hosting available for data-sensitive clients?
Yes. Cal.com can be self-hosted for compliance and data residency needs. You still get full workflow automation, API access, and enterprise controls.
How do florists collect design preferences before a consult?
Add an intake form to the wedding florist consultation event. Capture inspiration photos, color palettes, budget, and venue details so your designer arrives prepared and the meeting stays focused.
Can we schedule paid tastings with deposits?
Yes. Enable payments on the tasting appointment catering event type. Require a deposit or full payment, then automate receipts and reminder messages to reduce cancellations.
How do we manage team availability across multiple locations?
Use round robin or collective events to route bookings to the right location or team. Set working hours, capacity limits, travel buffers, and location-specific rules to prevent conflicts.
Can we confirm final counts and menu choices automatically?
Create a follow-up workflow that sends an email or SMS link to confirm guest counts and selections. Time it to trigger a set number of days before the event date.
Do reminders support WhatsApp for destination weddings?
Yes. Reminders can be sent via email, SMS, and WhatsApp. Mix channels for international guests and customize timing for different event milestones.
How does Cal.com help with seasonal flower arrangements updates?
Use workflows to message clients about substitutions or seasonal availability. Include approval prompts and log responses directly on the booking for a clear audit trail.
Is self-hosting available for data-sensitive clients?
Yes. Cal.com can be self-hosted for compliance and data residency needs. You still get full workflow automation, API access, and enterprise controls.
How do florists collect design preferences before a consult?
Add an intake form to the wedding florist consultation event. Capture inspiration photos, color palettes, budget, and venue details so your designer arrives prepared and the meeting stays focused.
Can we schedule paid tastings with deposits?
Yes. Enable payments on the tasting appointment catering event type. Require a deposit or full payment, then automate receipts and reminder messages to reduce cancellations.
How do we manage team availability across multiple locations?
Use round robin or collective events to route bookings to the right location or team. Set working hours, capacity limits, travel buffers, and location-specific rules to prevent conflicts.
Can we confirm final counts and menu choices automatically?
Create a follow-up workflow that sends an email or SMS link to confirm guest counts and selections. Time it to trigger a set number of days before the event date.
Do reminders support WhatsApp for destination weddings?
Yes. Reminders can be sent via email, SMS, and WhatsApp. Mix channels for international guests and customize timing for different event milestones.
How does Cal.com help with seasonal flower arrangements updates?
Use workflows to message clients about substitutions or seasonal availability. Include approval prompts and log responses directly on the booking for a clear audit trail.
Is self-hosting available for data-sensitive clients?
Yes. Cal.com can be self-hosted for compliance and data residency needs. You still get full workflow automation, API access, and enterprise controls.
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Don’t just take our word for it
Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
"More elegant than Calendly, more open than SavvyCal, Cal.com works and it feels just right."
Flo Merian
Product Marketing, Mintlify
I think Cal.com has a very good chance of creating a new category around being both great and well designed."
Guillermo Rauch
CEO, Vercel
"I just migrated from Calendly to Cal.com."
Kent C. Dodds
Founder of EpicWeb.dev
"Just gave it a go and it's definitely the easiest meeting I've ever scheduled!"
Aria Minaei
CEO, Theatre.JS
"I finally made the move to Cal.com after I couldn't find how to edit events in the Calendly dashboard."
Ant Wilson
Co-Founder & CTO, Supabase
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Trusted by fast-growing companies around the world
Start automating bookings for tastings and consultations
Try Cal.com free or request a demo to see how workflows reduce no-shows, collect better requirements, and keep teams in sync from first inquiry to event day. Turn more consults into signed events with less effort.

Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or visit cal.com/help.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or visit cal.com/help.
Solutions
Use Cases
Resources
Cal.com® and Cal® are a registered trademark by Cal.com, Inc. All rights reserved.
Our mission is to connect a billion people by 2031 through calendar scheduling.
Need Help? [email protected] or visit cal.com/help.
Solutions
Use Cases
Resources